Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.
Music streaming technology specialist Tuned Global has partnered with UK-based Psycle London to power a playlist app for the home fitness brand’s 70+ instructors. The app will essentially allow instructors to become their own virtual DJs, with the ability to create tailored playlists from an audio catalog of millions, including music from both major and independent artists.
Harnessing unconventional marketing tactics including newspaper call-outs to the likes of H&M, Gucci and Nike, American sustainable footwear brand Allbirds has made its Carbon Footprint Calculator available to the rest of the fashion industry. The Earth Day (April 22) initiative also invites consumers to sign a petition for brands to label products with carbon footprint data.
Better start packing those jade yoni eggs. Gwyneth Paltrow and Goop are partnering with Celebrity Cruises for the water-travel giant’s latest ship, Celebrity Beyond. The actress-turned-wellness-guru will serve as the brand’s new “well-being advisor,” they announced today. “I am always happiest by, in or on the sea!’
Allan Stevens and his long-time business partner Tony Stahl were not your typical health-focused men years ago, when the pair was selling electronic accessories on Amazon out of their Washington office.
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador for the product. He will also consult on strategy, product and programming development. Wahlberg has a long history of investing in fitness through his Mark Wahlberg Investment Group, having been an early stakeholder in F45.
At-home beauty tools are booming – sales of face scrapers increased by 33% in June 2020 (Spate, 2020). US-based facial workout brand FaceGym has launched a new skincare range which enables consumers to take its unique form of facial self-care into their own hands at home.
Telehealth has quickly become a regular part of our lives. Now, a new generation of pharma brands is using this channel to upend the sales and marketing status quo within this highly regulated industry. Pharmaceutical advertising featuring cheery images of people frolicking, picnicking and (according to the voiceover talent) living their best lives has become tired to the point of memeification.