January 6, 2016

Welltodo Today: Fitbit Blaze Smartwatch Revealed, WGSN Fitness Trends, Oprah vs. Kirstie

Key global wellness news articles from around the world impacting the industry and influencing the business of wellness.

CES 2016: Fitbit Blaze smartwatch sends shares into dive (Full Article: BBC)

“Fitbit’s shares plunged following the announcement of its first colour smartwatch at the CES tech show. The San Francisco-based company’s stock fell more than 18%. That suggests investors were disappointed with its decision to take on more capable Android and Apple-powered watches by selling its own device at a cheaper price.” Read more.

Oprah vs. Kirstie: Let the Celebrity ‘Wellness’ Battle Begin (Full Article: Advertising Age)

“Kirstie Alley and Oprah Winfrey are about to go head-to-head as celebrity endorsers of diet programs. It’s quite a change from 2005.”

“Ms. Alley’s latest spot for Jenny Craig mimics “Cheers,” the show that helped make her a star. Ms. Winfrey’s new campaign for Weight Watchers, where she is now an investor, board member and is using the program, includes early commercials produced by Ms. Winfrey and her creative producing team at OWN, Weight Watchers said.” Read more.

Here’s How Nike Will Get to $50 Billion in Annual Revenue by 2020 (Full Article: Nasdaq)

“It’s no secret that athletic-apparel retailer Nike Inc.vis enjoying incredible success. With the company’s stock having gained nearly 34% year-to-date, 2015 was quite the year for the company.”

“While the company has continued to produce attractive growth numbers in revenues, earnings, and in many of its other segments, Nike has no plans to slow down anytime soon. In an investor meeting just a few months ago, Nike CEO Mark Parker stated that the company had a goal of obtaining an annual revenue figure of $50 billion by the year 2020, which represents a compound annual growth rate of approximately 10%.” Read more.

Fitness Trends 2016: Say Hello To Beyoncé Dance Classes, No-Frills Gyms And Playtime For Grown-Ups (Full Article: Huffington Post)

“Over the past few years, the nation’s interest in fitness has sky-rocketed. In fact, many of us have become mildly obsessed with anything from Lululemon yoga pants to Fitbits.”

“Trend forecasting group WGSN has revealed what we’ll all be skipping ‘Legs, Bums & Tums’ to go and do this year.” Read more.