Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.
When Athleta was looking for a way to retool its in-store strategy for 2019, the Gap-owned fitness fashion company decided to move to an experiential wellness focus, resulting in a yearlong, 13-store event series called the Wellness Collective.
When Debenhams signed a deal to open female-friendly gyms in its department stores last summer, it was badged as a core part of its “social shopping” strategy. By opening Sweat! gyms in its stores, Sergio Bucher, the retailer’s chief executive at the time, believed that he could encourage a mor
Even working at a wellness company, I’m not immune to the stresses of everyday work life: looming deadlines, overflowing inboxes, back-to-back meetings… There is always so much to do, and the inability to concentrate long enough to get everything done sure doesn’t help.
Some brand partnerships are simply bizarre. For example, last night, I saw the most egregious ad placement my eyes have ever witnessed when the ladies of “The Real Housewives of New York City,” in the middle of an episode, began talking up the Anne Hathaway movie The Hustle.
Dying as one wishes has become a luxury. Even though 70% of people would prefer to die at home surrounded by loved ones, most forfeit their future to a windowless hospital room, attached to tubes and monitors. What was once a homebound stage of life has become a lonely, sterilized experience with a host of unfamiliar faces.
Picture the scene: you leap out of bed and pull on your gym clothes, checking yourself out admiringly in the mirror. Then, a few taps on your reflection and suddenly you’re connected with your yoga teacher, who is live streaming to a class of virtual keep-fitters from a studio thousands of miles away.