Welltodo Today: Fitness Brands Broaden Wellness Focus, Sweat! Goes Into Liquidation, Death & Wellness


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

‘This is an evolution’: Fitness brands are broadening their wellness focus – Glossy

When Athleta was looking for a way to retool its in-store strategy for 2019, the Gap-owned fitness fashion company decided to move to an experiential wellness focus, resulting in a yearlong, 13-store event series called the Wellness Collective.

Sweat! follows Debenhams in failing fitness test

When Debenhams signed a deal to open female-friendly gyms in its department stores last summer, it was badged as a core part of its “social shopping” strategy. By opening Sweat! gyms in its stores, Sergio Bucher, the retailer’s chief executive at the time, believed that he could encourage a mor

Brain-boosting nootropics: They’re not just a Silicon Valley thing anymore

Even working at a wellness company, I’m not immune to the stresses of everyday work life: looming deadlines, overflowing inboxes, back-to-back meetings… There is always so much to do, and the inability to concentrate long enough to get everything done sure doesn’t help.

Netflix, Bumble, and SoulCycle Are Teaming Up This Weekend – D Magazine

Some brand partnerships are simply bizarre. For example, last night, I saw the most egregious ad placement my eyes have ever witnessed when the ladies of “The Real Housewives of New York City,” in the middle of an episode, began talking up the Anne Hathaway movie The Hustle.

“I refuse to have a terrible death”: the rise of the death wellness movement

Dying as one wishes has become a luxury. Even though 70% of people would prefer to die at home surrounded by loved ones, most forfeit their future to a windowless hospital room, attached to tubes and monitors. What was once a homebound stage of life has become a lonely, sterilized experience with a host of unfamiliar faces.

Goodbye dusty rowing machine, hello virtual-reality workout: how home fitness went hi-tech

Picture the scene: you leap out of bed and pull on your gym clothes, checking yourself out admiringly in the mirror. Then, a few taps on your reflection and suddenly you’re connected with your yoga teacher, who is live streaming to a class of virtual keep-fitters from a studio thousands of miles away.


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