Welltodo Today: Future Food Trends, Under Armour Moves Away From Athleisure, Home-Care The New Wellness?

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Under Armour will continue to turn its back on one of the biggest trends in apparel under its new CEO

Under Armour CEO Kevin Plank and his soon-to-be successor, Patrik Frisk, laid out their plans for the future of the brand in a joint interview with Fortune on Tuesday. The duo emphasized that Under Armour would focus on being a performance wear company over anything else.

These are the food trends you’ll see taking over Whole Foods in 2020

As far as healthy trend-spotting goes, Whole Foods is pretty up on it. Even with grocery stores getting healthier across the board (a major positive), the organic market is still a leader in the wellness industry. Its aisles continue to be places consumers discover emerging brands that later turn into full-blown popular faves.

‘Home care can be a form of self-care’: How wellness is intermixing the beauty and home industries – Glossy

For Schmidt’s, a Unilever-owned brand since 2017, the shift makes a lot of sense considering Unilever’s greater push into home care. In January, Love Beauty and Planet (another Unilever-owned brand), made its move into home, launching a secondary brand called Love Home and Planet, a 38-item cruelty-free and vegan home line selling dish soap, dishwasher packets and fabric softener.

Rebel Kitchen to merge with Nurture Brands

Rebel Kitchen, the trading name for Craze Foods, will join Emily Crisps and Ape Snacks as part of Nurture’s portfolio of brands from January 2020. Ben Arbib, founder of both Rebel and Nurture, said that bringing the two separate businesses that shared a common desire to create healthier plant-based food and drink under one roof was a decision that ” made sense ​”.

Introducing Three Young London-Based Entrepreneurs Changing The Way We Drink, Socialise And Connect

In their first three months, Three Spirit made it onto the menu of 50 leading restaurants and bars around London. The brand calls itself a “non-alcoholic social elixir” and with people increasingly giving up alcohol and millennials drinking far less, Three Spirit has landed at the right moment.

Number of active adults hits a record high

The number of UK adults classed as physically active has increased by 1 million in the past four years. Latest figures from Sport England’s Active Lives study, published today (17 October), show that there are now 28.6 million people who do at least 150 minutes of moderate intensity physical activity per week.