Welltodo Today: Is Google Buying Fitbit? Lululemon Invests in Mirror, Gympass Launching Tech Hub

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Lululemon, supermodel Karlie Kloss back Mirror in $34 million funding round – New York Business Journal

Athletic wear company Lululemon and supermodel Karlie Kloss are investing in Mirror, the New York-based startup known for selling interactive workout mirrors. Lululemon (NASDAQ: LULU) did not reveal exactly how much it has invested, but the total investment round – including other participants – was confirmed to be roughly $34 million.

This App Deciphers Food Labels So You Can See Just How Healthy They Are To Eat

Food labels can be confusing. Half of America finds them difficult to understand, while the British Dietetic Association says UK labels for healthy food are misleading. An app that has been a hit in France, with 10 million users since its launch in 2017, aims to end this confusion and improve the health of the public.

Brazil-born fitness startup Gympass to launch NYC Tech Hub with Kiril Tsemekhman following its recent $300M funding from Softbank

Gympass, a fitness startup and the world’s leading corporate wellness partner for physical activity, has revealed plans to use a portion of its recent $300 million funding from Softbank to launch a brand new Tech Hub in NYC. The new …

What Google eyeing Fitbit says about where wearables are heading

The makers of one of the original fitness trackers could become Google’s first entry into the crowded wearables market. Reuters reported Oct. 28 that Alphabet is in talks to buy Fitbit.