Welltodo Today: Gut Health Brands Raise $1bn, Is TikTok Bad For The Fitness Industry?, Target’s Billion Dollar Activewear Brand


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Startups Focused On Gut Microbiome For Health Clues Raised $1B In VC Funding

Billions of microbial organisms-both good and bad-live in our guts. With research increasingly showing that the microbiome plays a large part in overall human health, more startups are launching in the field and venture investors have pumped $1 billion into U.S. companies working on gut microbiome projects in the past five years, according to Crunchbase data.

Equinox Media Is Linking Up With WHOOP and Apple Health To Give You a Hyper-Personalized Workout Routine

Equinox’s digital fitness offerings are about to get a whole lot more personal. Today, the brand announced the launch of Equinox+, the next iteration of its year-old Variis platform (which, FYI, will no longer be called “Variis”).

Target’s new activewear brand generated $1 billion in just one year, cashing in on Americans’ pandemic-driven shift to athleisure

About a year after launching, Target’s in-house athleticwear brand has hit $1 billion in sales, a result of shoppers’ pandemic-induced move to stretchy, comfortable clothes. The brand, called All in Motion, is one of 10 Target brands out of over 30 that reached at least $1 billion in sales for the fiscal year 2020.

Prestige Beauty, Nutrition Will Be Engines of Growth at Unilever

LONDON – Having survived the chaos of 2020 and grown modestly due to demand for hand gels and other personal hygiene products, Unilever is now hunting for high-growth investments in prestige beauty and nutrition, and focusing on the mega-markets of the future – the U.S., India and China.

One in four TikTok workouts give ‘incorrect fitness advice’

When it comes to fitness – form is everything. No matter if you’re working out with weights, looking to build muscle or improving your fitness with cardio, it’s so important that you’re exercising correctly. Incorrect advice can leave you strains, niggles and even serious injury.

Pull Up for Change’s Sharon Chuter is back with Make It Black campaign

Sharon Chuter, Uoma Beauty founder and CEO, is back with another challenge for the beauty industry. On Friday, Chuter debuted the Make It Black campaign tied to Black History Month to shift perceptions around what it means to be Black.


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