Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.
It’s Prime Time for Wellness, and 2021 is an opportune year to join the Hearables Revolution. Wearables continue to migrate toward the ears; neuroscience, wellness and entertainment are starting to merge; and digital health products and wellness-tech platforms are adding new features to more accurately measure well-being and provide real-time responses to an individual’s needs.
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. If you want to predict the future, start by looking back at the past- and that’s the principle I am using to understand what’s next for the fitness sector.
The world’s largest food company, Nestlé, has acknowledged that more than 60 per cent of its mainstream food and drinks products do not meet a “recognised definition of health” and that “some of our categories and products will never be ‘healthy’ no matter how much we renovate”.
You only have to look at the rise of hi-tech spin bike Peloton to know that connected home exercise equipment is a growing trend in the fitness world. The latest innovation that promises to bring the boutique gym experience direct to your living room is the Vaha X – a large but incredibly discreet wall-mounted or floor standing mirror that doubles as a digital personal trainer.
After a year of exercising by streaming spin and rowing classes in their living rooms and lifting weights in their basements, fitness enthusiasts are heading back to their gyms and boutique studios to sweat it out again as vaccines ramp up and Covid-19 restrictions ease.