Welltodo Today: Gymshark’s $1bn Empire, Restaurants Drive Plant-Based Sales, PureGym Plots IPO

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

The founder of a $1 billion fitnesswear brand once felt too young to be CEO. Now he’s back in the role

Ben Francis founded Gymshark, now a $1 billion fitnesswear brand, when he was just 19 years old. In 2015, he stepped down as CEO in what he described as a heartbreaking decision. Now he’s back at the helm, and spoke to CNBC about why he feels his original decision to step back was best for the company.

New Bird & Be Fertility Company Is Reimagining Prenatals | Well+Good

When friends Samantha Diamond and Breanna Hughes each experienced pregnancy loss in 2017, their respective reproductive endocrinologists referred them to naturopathic doctors for additional prenatal-care guidance. These providers, in turn, sent each to the drugstore with laundry lists of supplements to buy-where both women found themselves utterly overwhelmed.

Plant-based menus are taking over at top fast food chains

039;Our goal is to find ways to incorporate more plant-forward foods and environmentally-friendly options now and in the future,’ Liz Matthews, global chief food innovation officer at Taco Bell, tells Fortune.

Fitbit’s new Charge 5 wearable wants you to work out a little less

On Wednesday, Fitbit unveiled its latest fitness wearable, the Charge 5. The upgraded device has a color screen and a series of new sensors including an electrocardiogram, which can detect atrial fibrillation, and an electrodermal response tracker, which detects stress through electrical signals in the skin. Both sensors debuted in the Fitbit Sense.

Hussle signs fitness partnership with McDonald’s

EXCLUSIVE Fitness marketplace Hussle has signed a partnership deal with McDonald’s, which will see it offer a fitness-based prize as part of the fast-food chain’s annual Monopoly promotion. McDonald’s selected Hussle as its gym partner of choice – rather than a single health club chain – as part of a competitive tender process.

PureGym works out IPO to fund global expansion

Sign up to myFT Daily Digest to be the first to know about IPOs news. PureGym, the UK’s largest gym chain, has appointed advisers to work on a potential initial public offering to back global expansion as it taps the post-pandemic interest in fitness.

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