Welltodo Today: Hims Eyes IPO, The Rise Of Wellness TV, Barley Milk

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

The Rise of the Wellness Reality Show

Everyone loves a transformation story. But is a new wave of shows focused on holistic health really good for the body and soul?

On the Latest Boutique Fitness Playlist: Black Lives Matter

Instructor walkouts and motivational messages in a predominantly white industry decimated by the coronavirus. Before the pandemic changed the way we work out, possibly forever, Sarah Levey was among the boutique fitness industry’s fastest-rising stars.She and her husband, Mason Levey, are the founders of Y7, a yoga company with 14 studio locations in New York, Chicago and Los Angeles, with classes costing $25 each, taking place in candlelit rooms with the heat and hip-hop playlists on full blast.

Zwift Bet on Home Fitness Craze Years Ago. The Covid Crisis Helped Speed It Up, CEO Says

The 2020 Tour de France was pushed back from July for the first time since World War II. Though it may still happen in late August, organizer Amaury Sport Organisation just held a Virtual Tour de France using the virtual cycling platform Zwift. Zwift hooks up to smart-trainer equipment to create a virtual reality cycling experience.

Hims eyes deal to go public and expands its remote mental health services

News of the potential sale or merger with a special purpose acquisition company appears at the same time as one-on-one counseling and a key strategic hire.

Singer-Songwriter Jewel to Release Wellness Brand With HatchBeauty

Los Angeles-based HatchBeauty has partnered with singer-songwriter Jewel to launch wellness brand NatureWell, announced HatchBeauty cofounder and executive chairman Tracy Holland at Beauty Inc’s virtual Wellness Summit. In conversation with Holland, Jewel opened up about her personal, 30-year-old journey with wellness. “It’s a responsibility to pass that on, take what I’ve learned,” she said.

Barley milk Might Just Be the most Eco-Friendly Alt-Milk on the Market

Until now, there’s only been one beverage that barley has been used for: beer. Other than that, the only places you’re likely to see it pop up is in soups, stews, and grain bowls. But Sarah Pool, the CEO and co-founder of Take Two Foods, decided to try something that hadn’t been done with barley before: Milk it.

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