Welltodo Today: How Small Gyms Managed The Pandemic, Melanin-Rich Beauty, The Menopause Opportunity

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

How Augmented Reality will transform the fitness industry

By Patrick Liu, CEO, PhotonLens Augmented Reality is coming to the fitness industry and has the promise of changing the way people think about fitness technology. This is not a simple story of users choosing a smart glass over a gym membership, or Augmented Reality (AR) hardware replacing Fitbit or…

‘Melanin-rich’ beauty is suddenly everywhere

It’s a decision based on decades of people of color feeling excluded from the beauty market. The history is damning. From drug stores keeping hair products for textured hair behind lock and key to brands offering very narrow ranges of foundation shades, the beauty industry has long been designed for white women.

G-Eazy Talks Cannabis, Smoking With Mom, ‘Conceptual Wellness’ And His New Brand, FlowerShop*

“My relationship with cannabis has changed a lot over the years, as has the flower itself, as well as its perception in pop culture and in society as a whole. The industry has also changed a lot, same as the science behind the plant,” declares rapper G-Eazy (born Gerald Earl Gillum) during an exclusive interview.

For Small Gyms, Handling the Pandemic Meant Expanding

From on-demand video libraries to rooftop classes, boutique workout spots broadened beyond their tight spaces. This article is part of Owning the Future , a series on how small businesses across the country have been affected by the pandemic.

VC interest in retail health and wellness tech sets a record | PitchBook

Increasing healthcare costs have given rise to consumer-focused healthcare products that aim to improve health and wellbeing for less. Venture funding for retail health and wellness tech startups set a record in the first quarter of 2021, with $4.2 billion invested across 153 deals.

Three-Minute Trend: The Menopause Opportunity | Stylus

In this Three-Minute Trend, Marian Berelowitz, Stylus’ US senior editor, spotlights how brands from industries including beauty, telemedicine, supplements, technology and sexual health are innovating ways to help women tackle the array of symptoms. The potential here is vast – one estimate suggests the global menopause market is a $600bn opportunity – especially as the oldest millennials (born 1981-1995) head into their 40s, typically when perimenopause kicks in.

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