Welltodo Today: Invisible Fitness Trackers, Peloton Fatigue, Third Love Expands Into Activewear

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

VIDEO | How Whoop is working toward an invisible fitness tracker | Fast Company

The team at Whoop Innovation Lab in Boston is obsessed with creating the smallest-ever fitness tracker. We took a behind-the-scenes look at how they’re doing it and caught up with Whoop’s founders, CEO Will Ahmed and director of mechanical engineering Aurelian Nicolae.

Amazon Launches Fitness Service — Watch Out, Peloton! | The Motley Fool

On Tuesday, ( Amazon.com NASDAQ:AMZN) announced a slew of new products and services at its annual fall product launch event. These include the Halo View health tracker and two related services: Halo Fitness, which will launch with hundreds of studio-quality workout classes, and Halo Nutrition, aimed at helping people develop healthier eating habits.

The Pill Club Placed a Uterus Vending Machine in NYC

The global sexual wellness market is expected to reach $41.6 billion by the year 2027. Yet social stigma, particularly when it comes to healthcare that doesn’t apply directly to cisgender men, remains a major hurdle for access to things like birth control. According to The Pill Club, getting contraception should be as easy as visiting a vending machine.

Pandemic’s Peloton Obsession Turns to Peloton Fatigue

Meghan Rabbitt’s Peloton bike sits unused for weeks at a time at her home office in Boulder, Colo. In the worst of the pandemic, she rode every day. “The workouts were such a mood boost,” she said. Since getting vaccinated in spring, her indoor rides fell to once a week, then it was every three weeks.

ThirdLove is aiming to become a lifestyle brand. Its CEO reveals how its activewear line can compete against Lululemon and Outdoor voices in the $172 billion market.

ThirdLove is expanding into activewear in an effort to become a full-fledged lifestyle brand. The collection comes after releasing lounge and sleepwear lines earlier this year. The effort positions the company to vie for a piece of a $172 billion market. First ThirdLove came for Victoria’s Secret.

Amazon is where it’s at for beauty and wellness brands – Glossy

Gabby Barikian, Director of Marketing, Fortress Brand Long before the COVID-19 pandemic, modern consumers were increasingly turning to e-commerce,

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