Welltodo Today: Is Alt-Medicine Going Mainstream? Almond Milk Sales Are Still Growing, L’Oréal’s Focus On Sustainability

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Here’s How Puma Overtook Under Armour in the Sportswear War

Thanks to partnerships with Rihanna, The Weeknd, and Young Thug, the sportswear brand recently surged past Under Armour in the sportswear hierarchy (at least in the stock market). But the comeback doesn’t end here. We go inside the German brand’s plan next move.

Sleep tech, medical chat and tailored nutrition: health tech seen at SXSW

Here we round up our pick of the new health and fitness technology to look out for designed to make life easier and improve overall well-being.

Celsius Lands $15 Million In New Investment Led By Horizons Ventures – BevNET.com

Celsius Holdings, Inc., the maker of zero-calorie fitness drink brand Celsius, this week announced a new $15 million round of funding led by current investor Hong Kong-based Horizons Ventures, a private investment arm of billionaire Li Ka-Shing.

Adidas banks on sports as lifestyle to drive U.S. sales

Adidas (ADSGn.DE) set a target on Tuesday for sales in North America to rise by almost half by 2020, predicting strong demand will continue for fashion sneakers after its retro Superstar was the top selling shoe in the U.S. market in 2016.

Almond milk and avocados top fastest-growing food

Almond milk, avocados and new flavours of water were the three fastest-growing food product categories in 2016, as consumers began to embrace the ‘clean-eating’ trend. As an alternative to dairy, almond milk topped the list (by percentage growth) with sales of £62M, up 32% on the previous year, according to retail figures released by IRI.

How L’Oréal Is Turning Itself Into A Sustainability Leader | Fast Company

Achieving sustainability in the cosmetics industry is nowhere near as simple as swapping out petroleum-based products for plant-derived alternatives. The entire industry supply chain-from where materials are sourced to what happens to the discarded packaging of used-up products-has the potential to leave a deep environmental footprint.

Your Craniosacralist Will See You Now: Can A Startup Bring Alt Medicine To The Mainstream? | Fast Company

Yoga. Juice cleanses. Meditation. Is cupping next? As Americans become more health conscious, they are starting to embrace holistic wellness treatments that were once way out of the mainstream, including the aforementioned increasing-blood-flow-via-suction remedy, as well as acupuncture, reiki, and energy healing.

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