Welltodo Today: Is Athletic Gear Too Sporty?, Technogym Readies IPO, Britons Rack Up £250m On Unused Fitness Clothing

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Your Healthy Lifestyle Won’t Necessarily Make You Healthier

Before you read this, take a moment to Google “lifestyle and health.” If you do, you will be confronted by over a half-billion results. That figure is mind-boggling-but it’s not surprising when you consider how central the notion of “lifestyle” is to our conception of health.

Technogym to Debut on Milan Stock Exchange on May 3

Technogym filed to go public on the Milan Stock Exchange in March, and the CONSOB approved the admission request on Wednesday. | Technogym filed to go public on the Milan Stock Exchange in March, and the CONSOB approved the admission request on Wednesday.

This is how much Britons wasted on unused fitness clothes and gear in 2015

If you intended to join the gym or start an exercise class last year but didn’t get beyond buying the outfit – you’re not alone. Last year Britons spent almost £250m on fitness clothing and equipment that went unused, according to the 2016 Fitness Knowledge Report.

Victoria’s Secret To Stop Selling Swimwear By Year End, To Promote Activewear Line

Victoria’s Secret fans have some bad news in store as the lingerie brand will stop selling swimwear by the end of 2016. It comes in the heels of the company’s announcement that it would be eliminating certain “merchandise categories.” VS will reportedly only concentrate on its activewear line.

Athletic-Gear Makers Run Into a Problem: Their Workout Clothing Is Too Sporty

At a time when workout gear is fashionable, companies that make and sell sportswear are facing a strange predicament: their gear is too sporty for some. Karyn Riale, chief buyer for high-end gym chain Equinox, has stopped carrying traditional brands such as Adidas at the shops in its locations.