Welltodo Today: Is Hair The Next Wellness Market? The Leading Digital Fitness Brands, Extreme Wellness

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Lululemon Chief: ‘No Need’ to Discount $100 Yoga Pants

Since Lululemon helped turn yoga pants into a $100 item, getting a nearly identical pair has gotten a lot easier. But the apparel company’s new head says tapping the market for high-end athleticwear has only begun.

With $35 million in new funding, Nutrafol wants to bring wellness to the hair-loss market – Glossy

Nutrafol, an ingestibles brand focused on hair-loss prevention and regrowth, announced on Tuesday a $35 million Series B funding round led by L Catterton. It plans to put the investment toward marketing, conducting scientific studies and scaling its personalized product offerings, as well as bringing the wellness movement to hair care.

Why Extreme Wellness Is So Popular

Marathons, fasting, and silent retreats-the psychology behind hardcore health E mily Fonnesbeck says her issues with diet and exercise started after her first son was born. “I was a new mom and feeling pressure to recover from the pregnancy body, and I started eating less and exercising more,” she says.

The next Peloton? A look at the players in the digital fitness landscape

Connected exercise equipment and streaming platforms and apps are taking the boutique studio experience out of the gym. “There are 162 million people with gym memberships globally who could have a superior experience at a better value from the comfort of their homes,” says Peloton CEO John Foley, whose company first delivered equipment with streaming classes into users’ living rooms. Today, he’s competing with a slew of new players.

Soylent continues focus on more accessible formats with new bars – FoodBev Media

Soylent is preparing to take its meal replacement drinks and powders into a new snack format, after it debuted a range of bars called Soylent Squared. Described by the company as the category’s “first 100kcal mini-meal bar”, the new addition contains 5g of plant proteins and 36 different types of nutrients and probiotics for digestive health.

How the super-rich are going to extraordinary lengths to keep fit at home

The wellness revolution is turning droves of ordinary people into part-time athletes. You know the sort: permanently in training for marathons, triathlons and Iron Man competitions, and whose bucket list (which might well be the very thing that finishes them off) includes running for six days straight across the Sahara in the Marathon des Sables.

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