Welltodo Today: Is Oatly About To Go Public? 1Rebel Enters Middle East, Kombucha’s Ongoing Appeal


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Oatly, the popular alternative milk company backed by Oprah, could go public this year amid red-hot IPO market

Oatly, the popular alternative milk company that’s backed by Oprah, Natalie Portman, and Blackstone, could go public this year, CNBC reported on Tuesday. The move to go public would come amid a red-hot IPO market that saw strong debuts for high-profile unicorns like Airbnb and DoorDash.

1Rebel enters Middle East with two club in Riyadh, Saudi Arabia

HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the launch of two clubs in Riyadh, Saudi Arabia. The clubs will be operated in partnership with Saudi-based Armah Sports, which has the 1Rebel rights to seven markets across the Middle East – Saudi Arabia, UAE, Oman, Egypt, Jordan, Bahrain, Kuwait.

Drink Your Way to Zen With Wellness in a Can

Once, there were hobbies-jigsaw puzzles, stamp collecting, folk dance nights down at the Y. Now many of us share the same lone pastime: fighting anxiety and depression. Or at least, stress and melancholy. We work out, we meditate, we fight exhaustion in the day and insomnia at night.

Asda’s vegan butcher counter: ‘We have seen a surge in people seeking out ways to easily enjoy a plant-based lifestyle’

The trial, which will run at its Watford location for six months, is a ‘test and learn’ pilot to help the company ‘understand what resonates’ with consumers. “The demand for vegan products is on the rise and we have seen a surge in people seeking out ways to easily enjoy a plant-based lifestyle,” ​ Preyash Thakrar, Asda’s chief strategy officer.

Rental listings with Peloton, home office skyrocketed this year, StreetEasy says

New Yorkers looking for homes during the pandemic were eager to find places with Pelotons, home offices and outdoor space, according to 2020 data from StreetEasy. The real estate website noted a 170% increase in apartment listings that mentioned Peloton from March to September, along with a 220%…

Kombucha’s Ongoing Global Appeal | Stylus

Fermented tea drink kombucha is set to skyrocket post-pandemic thanks to its perceived health benefits like detoxification, gut health and immune support. It is also proving popular among sober-curious consumers and those looking for a healthier 0%ABV alternative to beer, wine and cider.


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