Welltodo Today: Is Recess The LaCroix Of Cannabis? Is Certified Transitional The New Organic? Publishers Are Leveraging Wellness

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Xponential Fitness acquires Pure Barre – grows brand portfolio to seven

Xponential Fitness has acquired Pure Barre, one of the largest barre franchises in the US – making it the seventh business in Xponential’s rapidly growing portfolio of fitness brands.

The LaCroix of cannabis? The marijuana market bets on beverages

Cannabis startups envision a not-too-distant future in which consumers seek alternative refreshments during happy hour.

Is Certified Transitional The New Organic?

A new verification- Certified Transitional – has been created to encourage more farmers to make the leap into organic production. One of the biggest barriers to farms becoming certified organic is the 36 month transition period any farm must go through before being granted certification.

Designing people’s Instagram Stories is now a million-dollar business

Alfonso Cobo saw the potential in Stories early on. Today, his template app has 11 million users, and he’s launching a design agency focused on Stories alone.

Vive Organic raises $7m in Series A round as wellness shots category heats up

Organic wellness shot brand Vive Organic has raised $7m in a Series A round led by Powerplant Ventures and supported by Blueberry Ventures along with individual investors including KeVita cofounder Bill Moses and Koia CEO Chris Hunter.

How publishers are jumping on the wellness market opportunity

New and legacy publishers are doubling down on wellness content and advertising dollars.

Technogym founder: ‘Wellness is not just a six-pack – it is quality of life’

Billionaire businessmen don’t make a habit of showing journalists pictures of their spandex-clad wives.

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