Welltodo Today: Kellogg’s Leaf Jerky, Activewear A $57bn Market, Wellness In The Age Of Anxiety

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Are ‘wellness lounges’ and yoga enough to keep workers happy?

Employers are stepping up their efforts to retain employees amid record low unemployment rates and the continuing recruitment crisis. In recent years there has been a marked increase in companies introducing new initiatives in a bid to make staff want to stay put instead of seeking greener pastures elsewhere.

Desperately seeking zen: The age of anxiety is making wellness a generational obsession – Glossy

While wellness was once associated with affluence and elitism in the vein of Gwyneth Paltrow’s Goop, the category’s expansion has fueled the market to be valued at $4.2 trillion presently. For its part, the Global Wellness Institute only tracks 10 sectors within the larger landscape including healthy eating, the spa economy, beauty, preventative medicine and workplace wellness, but companies are increasingly rebranding to have a wellness angle.

Bye, Athleisure. Lululemon and Athleta Want You to Live Your Best ‘Ath-Lifestyle’

Kelsey Cole’s closet is stuffed with Lululemon: a backpack, skorts in every color, and leggings she pairs with Stuart Weitzman boots for her job as a venture marketer. Not just her closet, but her top drawer is full too. Comfier Lululemon sports bras have all but replaced traditional underwire bras.

Oat milk shampoo, kombucha toner: here’s how all this food got into our beauty products

When you think of the beauty and personal care aisle at Walmart, images of deodorant, razors, and utilitarian lotion brands like Cetaphil and Jergens likely come to mind. But as of the end of August, you can also buy brightly colored bottles of skin care potions with descriptors like “super fruits watermelon hydrating juicy serum” and “honey manuka day gel cream” at the big box retailer.

Kellogg unveils plant-based alternative brand, Leaf Jerky – FoodBev Media

Kellogg’s has launched a plant-based alternative to beef jerky under its new brand, Leaf Jerky. The company unveiled its new brand at Natural Products Expo East last week in Baltimore. Suitable for vegans, the soy-based snack will be available in the flavour, cracked peppers and herb.

This Wellness Company Just Launched A “Puberty Do-Over” Campaign In Hopes To Address Self-Esteem Issues

The founders of Blume and sisters, Taran and Bunny Ghatrora have quickly seen the brand’s audience expand to people in their 20s and 30s who never quite learned to cope with issues that originated during puberty (from skincare to periods, to sex ed).

Reebok launches maternity fitness range that grows with your baby bump

Reebok has launched a brand new Maternity Collection so expectant mothers can continue to workout comfortably throughout pregnancy. The collection provides supportive, flattering fits that are technically designed to flex and grow with your body – so you don’t have to buy new gear as your bump gets bigger.