Welltodo Today: Lego Taps Wellness Trend, Califia Farms Raises $225M, How Strava Became A Religion

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Lego as a Wellness Brand? Why the Fuck Not?

Will sorting out colored plastic bricks help you be less depressed? Right now, Lego is hoping that sad adults might make the leap from playing with Legos absent-mindedly, to believing that playing with Legos actually promotes mindfulness.

Asda partners with Kellogg and Unilever for refill store trial – FoodBev Media

Asda has announced plans to trial a new sustainability store in Leeds where shoppers can refill containers of products such as coffee, rice and pasta. The retailer has collaborated with brands to work with them on their quest to reduce plastic – meaning shoppers will also be able to use refill points for Kellogg’s cereals such as Coco Pops and Rice Krispies as well as Unilever’s PG Tips tea.

The leggings war heats up, as more fashion brands move into activewear – Glossy

Last week, digitally native retailer Everlane shared it will be moving into the active market with its “Perform Legging.” Those will hit the market on Wednesday and sell for $58 a pair.

Califia Lands $225M Series D Round Led by Qatar Investment Authority – BevNET.com

California-based plant-based food and beverage maker Califia Farms this morning announced the close of a $225 million Series D funding round led by the Qatar Investment Authority (QIA).

Low-CO2 food labeling will be the next ‘low fat’ craze

Cheeseburgers may be delicious, but they have a terrible environmental footprint. Look away from the 660 gallons of water that a single, third-of-a-pound beef patty takes to produce, and the CO2 output from one Big Mac alone is still the equivalent of burning half a gallon of gas.

Kudos, leaderboards, QOMs: how fitness app Strava became a religion

On Ilkley Moor in west Yorkshire on a Tuesday evening in May, 200 people milled about in glorious sunshine, ready to run the five-mile Jack Bloor race over moors recently blackened in a fire, but still beautiful. The air was clear, the good cheer was tangible, the moor birds clucked high up on the hill that we would soon have to climb.

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