Welltodo Today: Lorna Jane Fined $40K, Calm Is Getting A TV Show, California Gyms Ordered To Close

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Lorna Jane fined $40,000 over claims activewear is effective against COVID-19

Activewear retailer Lorna Jane has been fined almost $40,000 for trying to sell clothes it claimed could protect against coronavirus.

How Sexual Wellness Brand Sustain Is Taking On America’s Sex Ed Problem In A New Campaign

Sustain has always sought to change the way we think about sex in the United States, tackling issues like the pleasure gap and access to birth control. But with its new, star-studded video campaign, the company is taking on its biggest challenge yet: America’s broken sex ed system.

Tom Brady’s pseudoscientific wellness racket is the American dream | Bryan Armen Graham

Football is America’s most democratic game, still, despite any incremental decline in participation, the most popular of all high school sports by far. It’s for country kids and it’s for city kids. It’s for black kids and it’s for white kids. You can be fat and play on the line.

SoulCycle poster child Soeuraya Wilson quit on Instagram, saying she’s tired of being ‘used’ by a company that supports activism only ‘when it is convenient for their bottom line’ – we spoke with 2 Black instructors who agree

Soeuraya Wilson, a high-profile SoulCycle instructor since 2014 who appeared in promotions, quit in an Instagram post on Wednesday, saying her image was being used by a company that “performs it’s activism when it is convenient for their bottom line.” Wilson declined to comment for this story.

The Calm meditation app is getting its own celebrity-filled HBO Max show

Meditation apps have been a nice tech-centric respite for many, as the world continues to fall apart at the seams. HBO Max is hoping to build on that success with the launch of a new show based on the wildly popular Calm app. It is, thankfully, neither drama nor workplace comedy (HBO’s already done…

Why Gut Health Is The Next Big Wellness Trend

While marketing can help you stand out momentarily in retail, the brands that sell the best are the ones where the product just plain works. This lesson is at the heart of FRISKA, a new wellness brand John Peine started aimed at achieving better overall health through improved gut health.

California Gyms Ordered Closed in 30 Counties

Many health clubs in California had begun reopening in June, but on July 13, California Gov. Gavin Newsom ordered gyms in 30 counties to close for an undetermined length of time. The 30 counties in which gyms must close include all counties in Southern California as well as counties around Los Angeles.

Beyond Meat heads into Brazil, one of the world’s largest beef markets

Beyond Meat is going beyond another border. The plant-based-meat company today announced its expansion into Brazil, where it will debut its Beyond Burger, Beyond Sausage, and Beyond Beef products. The meat alternatives will appear in the aisles of upscale supermarket chain St. Marche, at 19 of its locations across São Paolo.

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