Welltodo Today: Lorna Jane Fined $5m, Xponential Fitness Goes Public, Mental Wellness A Public Health Necessity

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

A new athlete wellness trend just dropped

Athletes love a good wellness trend. Anything that promises to boost performance or give the slightest edge to anyone competing at the highest level of their sport is going to find the ears of elite athletes and Olympians – even (or especially) if it looks like a torture device.

Australia fines Lorna Jane $5m for claiming its activewear products can ‘cure Covid-19’

Australia has fined activewear brand Lorna Jane for falsely advertising that its LJ Shield Activewear can ‘eliminate’, ‘stop the spread’ and ‘protect wearers’ against ‘viruses including Covid-19’. The brand has been ordered to pay $5 million (USD $3.69m) by the Australian Federal Court in penalties for making false and misleading representations to consumers, and engaging in conduct liable to mislead the public between 2 and 23 July 2020.

Xponential Fitness Debuts On The NYSE As Boutique Fitness Clubs Plan Their Comeback

Shares of Xponential Fitness, the Irvine, California-based franchise owner of fitness brands like Club Pilates and CycleBar, debuted on the New York Stock Exchange on Friday at $12, downsizing its IPO price of $14 to $16 a share. Xponential intends to raise a total of $120 million from the IPO.

The pandemic has made mental wellness a public health must

Mental-health conditions have surged during the pandemic. Encouraging mental wellness, and providing the services to support it, is a collective social responsibility.

This Diet Is Changing The Way We Think About Nutrition

“A lot has changed in habits in the last year and a half,” says Tim Spector, epidemiologist at King’s College London and author of The Diet Myth: The Science Behind What We Eat.

Can Psychedelics Support Women’s Health? | Stylus

As the psychedelic drug market rapidly expands – it’s expected to reach $6.85bn by 2027, from $2.1bn in 2019 (Data Bridge Market Research, 2020) – start-up Eastra Health is pioneering psychedelic-derived medicines for women.