Welltodo Today: The Rise of Shadowbox, Lululemon’s ‘Anti-Ball’ Crushing Pants, The Body Coach

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Lululemon is banking on the ‘Anti-Ball Crushing’ pants men are going crazy over

Lululemon wants men to love its clothing as much as women. So far, its strategy seems to be working. In the most recent quarter, sales for its men’s sector rose an impressive 21%. The company has been working really hard to appeal to men, perhaps because the company needs its men’s sector to grow in order to truly compete with larger competitors like Under Armour and Nike.

How Whole Foods is weathering its most pivotal moment in history

Whole Foods is undergoing the biggest change in the company’s history. In May, Whole Foods opened the first location of its new chain, 365 by Whole Foods Market, intended to target millennials by changing much of what defines the Whole Foods brand.

Lululemon’s Laurent Potdevin Meditates on Workout Wear

Laurent Potdevin, chief executive of Lululemon Athletica, insists his brand is not “athleisure,” the style of workout-inspired fashion that the company has been credited with creating. “I think that trend is really lame,” he says. “Athleisure will fade like any other trend.”

Meet the Body Coach, the man with the million-dollar muscles

Moments after I enter Joe Wicks’s London office, an almighty racket breaks out. It’s so loud and sudden that I assume something must have gone horribly wrong. Someone is screaming, literally screaming: “THE GUARDIAN IS HERE, DOING A DAY IN THE LIFE OF JOE WICKS!”

Shadowbox Is the SoulCycle of Boxing

Here’s a way to hit without being hit-and get a body like a champ: Go train at Shadowbox. Think of the new boxing boutique, which opened earlier this year in New York’s Flatiron district, as SoulCycle for pushy people.

China’s Wealthy Switch to Nike and Adidas for Inconspicuous Consumption

For Beijing resident Alex He, the cost of a trip to the mall can easily top $3,000. He, 29, works in the finance industry and while he doesn’t regularly go shopping for clothes, “when I do shop,” he said in an interview, “I buy a lot.”

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