Welltodo Today: Lululemon’s Mushroom Yoga Mat, Peloton’s Being Sued, Why Amazon Bought Whole Foods

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Lululemon Introduces Yoga Mats and Bags Made From Mushrooms

Lululemon Athletica has some new threads.

People returning to fitness studios ‘in droves’: SoulCycle CEO

Riders are quickly returning to SoulCycle’s fitness studios, SoulCycle CEO Evelyn Webster told Yahoo Finance Live, as cities like New York begin lifting most COVID-19 restrictions, citing vaccination rate milestones. “The brilliant thing about SoulCycle is [that]the community is our superpower,” Webster said. “So [riders]have really missed being with each other.

7digital signs deal with Barry’s as it pursues home fitness market

Business A IM-traded B2B music firm 7digital continues to pursue the home fitness market that has exploded during the pandemic. Both firms will be able to use music supplied by 7digital in their offerings, and will pay an up front fee and recurring monthly revenues.

It’s Finally Clear Why Amazon Bought Whole Foods

The following article is a written adaptation of an of Thrilling Tales of Modern Capitalism, Slate’s podcast about companies in the news and how they got there. In 2017, Amazon entered the grocery business by tossing Whole Foods in its shopping cart.

How startups are trying to stand out in the crowded beverage space

After a big year for upstart beverage brands, some are now looking for more ways to retain customers, and to take on the bigger players. The pandemic helped brands like Olipop, Sunwink and Swoon get on more grocery shelves including Whole Foods and Kroger .

Traditional beauty brands are morphing into personal care brands

Beauty brands dedicated to one product category are slowly disappearing. Brands that once focused on a specific beauty category, like facial skin care, makeup or wellness products, are expanding beyond their initial parameters. It is no longer novel or curious that a makeup brand also offers skin care, nor odd that a brand of any kind offers deodorant.

Parents sue Peloton after three-year-old child is burned by treadmill

A mother and father have filed a lawsuit against Peloton claiming their three-year-old son sustained third-degree burns after he became trapped under the company’s treadmill, according to court documents.

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