Welltodo Today: Lululemon’s New Brand, Workplace Fitness On The Rise, Peloton Seeks $1bn

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Athleisure Is Here to Stay. That’s Good for Shareholders – but a Risk for Office Fashion.

Spandex is eating the world. Fleece, too. But let’s all agree to hold the line at something called the athleisure suit. More on that fashion menace in a moment. This past Thursday, yoga tights pioneer Lululemon Athletica (ticker: LULU) reported blowout financial results that sent its stock 8% higher the next day.

Why Are We Ditching Holidays On The Beach For Wellness Retreats?

Healthy holidays are slowly becoming the norm – but is it social media that’s making us trade in our standard beach trips for something more trendy? A recent report by ABTA has revealed that wellness tourism is now worth an estimated $639 billion (£491bn) globally, and it’s growing more than twice as fast as general tourism.

Coca-Cola bets on drinks bought by text | WARC

Coca-Cola led a funding round for Iris Nova, a company famous for its Dirty Lemon brand that sells six packs of the beverage by SMS. The model’s power is the use of direct consumer data right at the core – a goal FMCG brands dream of.

Lululemon’s first new brand, 10 years in the making, is here

For the last decade, Lululemon has been quietly tinkering with a luxury streetwear label called Lab. The $3.8 billion sportswear giant first piloted the concept in 2009, opening a store in Vancouver. Then, over the last three years, it opened two more Lab stores in New York.

Why more of us than ever are working out at work

Once a month, in a conference room on one of the 11 floors of Google’s London office, you will find 25 executives lying on their backs, eye masks on, drifting off to the soundwaves emanating from a selection of gongs or crystal bowls being ‘played’.

Kroger is testing plant-based meat in the meat aisle

People are eager to try plant-based meat alternatives. Kroger wants to make sure they’ll know where to find them.

Peloton fitness startup seeks to raise over $1 billion

Indoor cycling startup Peloton is looking to raise approximately $1.1 billion as part of its initial public offering, according to a regulatory filing on Tuesday.

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