Welltodo Today: Marketing Fitness’ Buzziest Brands, Orangetheory Exceeds $1Bn In Revenue, The Power Of Women’s Wellness


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Showing the power of startup women’s health brands, P&G buys This is L

The P&G acquisition of This is L., a startup retailer of period products and prophylactics, shows just how profitable investing in women’s healthcare brands and products can be. A person with knowledge of the investment put the price tag at roughly $100 million – a healthy outcome f…

Could yoga and spinning make ultra-long-haul flights more bearable?

Ultra-long-haul flights are the future of aviation but what does that mean for airline passengers? Qantas has conducted some new research as it prepares to conquer the final frontier of global commercial air travel, with world first non-stop flights from the east coast of Australia to New York and London to start from 2022.

Outdoor Voices poaches former Under Armour, Nike exec

Outdoor Voices on Monday announced that Pamela Catlett would be taking over as president and COO at the company, a position which has been vacant since Andrew Parietti left in 2017, according to an Outdoor Voices spokesperson. Before joining Outdoor voices, Catlett racked up experience at other major athletics retailers.

What search tells us about the latest healthy diet trends

The final rigours of new year’s resolutions are in sight as I type. Many people took the opportunity over the month of January to experiment with their diet in the guise of ‘healthy’ resolutions, and we’ll see how many of our friends and colleagues persist with their veganism, vegetarianism or ‘meatless Mondays’ further into the year.

Madison Reed, Ritual, and FabFibFun have all announced major funding rounds – here’s what the startups have in common

The In the last week alone, three popular online retail startups in the lifestyle and wellness industry have announced major funding rounds. Hair care brand Madison Reed raised $51 million (Series D), lifestyle membership service FabFitFun raised $80 million (Series A), and women’s vitamin company Ritual raised $25 million (Series B).

Orangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest Brands

Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New York, we asked Eric Mandell, vp of marketing for Mirror (a futuristic, interactive workout experience using, you guessed it, a mirror that you can hang in your home), and Kevin Keith, chief brand officer of Orangetheory (a fresh take on class workouts), to interview each other.

Soulcycle-ceo-melanie-whelan-boss-files-orig cnn-business

CEO Melanie Whelan tells CNN’s Poppy Harlow why she doesn’t think of SoulCycle as a fitness company.

Gwyneth Paltrow to Goop Up Netflix With Her New ‘Wellness’ Docuseries

Gwyneth Paltrow-Academy Award-winning actress, defendant in a ski accident lawsuit and patron saint of the one-cigarette-per-week regimen-is taking the logical next step in her quest for worldwide wellness domination. The founder and CEO of the “modern” lifestyle brand Goop is bringing her talents to Netflix, which will release 30-minute episodes as part of a Goop docuseries beginning this fall, reports .

Orangetheory Fitness Exceeds $1 Billion in 2018 System-Wide Revenue

Orangetheory Fitness, Boca Raton, Florida, exceeded $1 billion in 2018 system-wide sales, the company announced on Feb. 4. Orangetheory originally targeted this revenue milestone after reporting last year’s first quarter results .


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