Welltodo Today: McDonald’s Is Launching Athleisure? Peloton Hit With Licensing Fee, Frame’s Making Fitness Accessible

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Venus Williams Invests in Zeel

Venus Williams is continuing her wellness investing streak with an investment in Zeel, an on-demand massage business. As part of the deal, Williams is joining the company’s board and will help Zeel roll its sports stretching and massage offerings deeper into the professional athlete community.

Frame celebrates 10th anniversary by challenging ‘gym monoculture’

Frame has launched its first major campaign to make fitness accessible to a gender- and age-neutral audience and call out the rise in health and fitness “ideals”. Created by Platform13, “We are Frame” centres on the brand’s diverse range of instructors, highlighting their personalities, skills, areas of expertise and playlists.

Tyson Foods releases functional refrigerated snack brand Pact – FoodBev Media

Tyson Foods has launched a range of refrigerated protein snack bites with functional properties under its new brand, Pact. The new line up has been created to promote the natural benefits of food. With its new release, Tyson Foods aims to exploit the growing functional food market, by offering a convenient, portable snack option that is intended to be enjoyed any time of the day.

Deloitte: corporate wellness offers ‘huge opportunity’ for fitness operators globally

A Deloitte report has suggested that getting involved in corporate wellness programmes could offer health and fitness operators a huge opportunity for revenue growth. The Deloitte Corporate Wellness Report is based on a study of the corporate wellness industry at a global level.

McDonald’s is making athleisure wear with no sense of irony

McDonald’s is making sweatpants and workout shorts seemingly without any sense of irony. As part of its McDelivery Night In promotion (mark your calendars and send out your Hallmark cards for tomorrow!), the fast food chain is entering the fast fashion world with a line of free swag, including yoga pants strewn with Big Macs and french fries, McDonald’s striped joggers, and a short-sleeved hoodie for doing your best Rocky impression (while eating a burger).

How the wellness industry markets to men – Glossy

Men’s wellness ads commonly use humor and visual euphemisms to make subjects like hair loss less uncomfortable, compared to macho-images from a decade ago that prized shirtless hunks and most-interesting-man personalities. Now, these brands say, men can just be themselves.