Welltodo Today: Men’s Activewear Sales Soar, Hard Teas, Financial Wellness

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

The Financial Wellness Industry Is Showing No Signs Of Slowing Down

The proliferation of tech-enabled financial services has led to an explosion of offerings for consumers looking to get their financial lives in order. But if you think there are already too many budget apps or lending platforms, get ready for more.According to a report from research firm Arizton, the

Kikki.K plunges into receivership, citing “perfect storm” of factors – SmartCompany

Australian stationery business Kikki.K has fallen into voluntary administration, after what the founders of the company described as a two-year effort to “save” the business. The high-end brand was founded by Kristina Karlsson and Paul Lacy in Melbourne in 2001. It operates 65 stores across Australia, the United Kingdom, New Zealand, Singapore and Hong Kong.

How we fell for the Fitbit

This story is part of a group of stories called It’s hard to pinpoint exactly when fitness trackers truly entered the mainstream. Perhaps it was when President Obama was spotted wearing one while hanging out with Jerry Seinfeld in an old Corvette Stingray.

Report: What brands need to know about mental health and marketing to Gen Z

Gen Z customers, facing unprecedented stress levels, value mental health and expect brands to engage with their emotional needs in a sincere way. Partnering with outside organisations can help brands maintain relevance through participation, rather than just influence.

Uh-oh. Anheuser-Busch just launched a hard green tea and hard coconut water

Hard green tea is upon us. Beginning today, you can buy Hard Peach Green Tea and Hard Passion Fruit Green Tea nationwide from the good people at Anheuser-Busch. The new line, called LQD Creative Liquids, is aimed at “health-conscious indulgers” and includes “hero ingredients” like coconut water and green tea.

Men’s Activewear Sales Growth Continues to Outpace Women’s in the U.S., Reports The NPD Group

Women’s activewear sales in the U.S. remained flat in 2019 over the previous year, underperforming the men’s market which grew by 2%, according to The NPD Group. For a third consecutive year, men’s sales grew at a faster rate than women’s.

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