Welltodo Today: Milk To Go, At-Home Spinning, E-Commerce Strategy

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

‘On-the-go’ milk bottles to compete with bottled water and fizzy drinks

The new smaller milk bottles priced around 65p would be aimed at appealing to busy Britons as healthy on-the-go alternatives to picking up fizzy drinks, many of which contain high levels of sugar. Semi-skimmed cow’s milk is low in fat and offers a rich source of calcium, a mineral essential for healthy bones and teeth.

Cooking With A Meal Kit May Waste 62% Less Food Than Grocery Store Ingredients

Like other meal-kit-in-a-box startups, Blue Apron is premised on convenience. But the company has always argued that their model has another benefit-slashing food waste. Each meal comes with only the precise amount needed for each ingredient, whether it’s a single carrot, three dates, or a tiny amount of flour.

How SoulCycle, Amazon, And Reebok Are Leading The Way In Ecommerce

It’s crucial to note that every company has a different target audience, complete with varying interests, habits, and demographics. It’s important to use that behavioral data to provide a platform for users that most closely mirrors their own needs.

Spin Class Full? Feel the Burn From Your Living Room (Published 2016)

On a recent weekday morning, Alex Toussaint, a cycling instructor at Peloton, welcomed people to his ’90s hip-hop spin class – 50 who were right in front of him, and more than 200 riders who had tuned in from around the country.

Amanda Chantal Bacon Knows She’d Make a Great SNL Skit

Moon Juice is Chantal Bacon’s grown-up response to the discrepancies she felt as a teen; an inside-out approach to beauty. The business, which began with a tiny shop on Rose Ave. in Venice, now has four locations, the most recent of which opened on Melrose Place this past summer.

What Under Armour Knows About Branding That Its Competitors Don’t

Here are the four most important ideas that we can learn from the upstart athletic wear company about how to come from behind and win big.

Fitness trackers might make weight loss programs less effective

Before starting a weight loss program, you might be tempted to go pick up a new wearable fitness tracker. It seems to make sense: A device that keeps track of what you’re doing has to help you hit your fitness goals, right? Maybe not.