Welltodo Today: More Gym Closures, Peloton’s Billion Dollar Empire, Lorna Jane Taken To Court

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Gyms close in south-east England for an initial ten days as new ‘tier 4’ is created

Gyms and leisure facilities in south-east England are to close from midnight tonight as part of new restrictions announced during an emergency press this evening by prime minister, Boris Johnson. The restrictions – similar in scope to the full national lockdown imposed in November – are reportedly due to the spread of a variant of COVID-19 which is “potentially up to ’70 per cent more infectious than the original strain”.

From adaptogens to psychedelics: What’s next for wellness’ mushroom obsession – Glossy

After successfully traveling through the niche wellness-to-mainstream pipeline, mushrooms are set to get more “magical” with the prospect of wider legalization of psychedelics. An adaptogen craze went mass in 2020; consumers can find mushrooms in just about anything these days, including supplements, coffee, tea, jerky and even beauty products.

How Peloton became a billion-dollar company in a pandemic

My friend Tim lives halfway up a glass skyscraper in a swanky part of Chicago. When the city began a lockdown earlier this year, he remembers looking down to see a black van tearing along the empty streets like an ambulance. “You would see this thing lurching to a halt in front of an apartment building,” he says.

Lorna Jane taken to court over alleged claims its activewear is ‘anti-virus’

Popular activewear brand Lorna Jane is being taken to court by the consumer watchdog for allegedly falsely claiming its clothes could eliminate Covid-19 and stop it spreading. In July the company claimed its “anti-virus” activewear had been sprayed with a substance called LJ Shield, which protected people against pathogens.

Meatless Farm Expands U.S. Retail Footprint & Product Range To Match Rising Plant-Based Demand

Meatless Farm, the British plant-based meat brand, has announced its expanded retail and e-commerce distribution in the U.S. and will soon be launching a dozen new products within the next six months. The company, which first entered the U.S. market in 2019, says that its doubling down within its stateside operations comes as demand for plant-based foods reaches an all-time high.

DJ Khaled Adds ‘Another One’ to His Portfolio With Launch of New CBD Company

DJ Khaled is no stranger to collaborations, but his latest project is taking him out of the music sphere and into the wellness space, with the launch of a new CBD company. The music mogul and entrepreneur is teaming up with CBD manufacturer Endexx Corporation on a series of lifestyle and wellness products made from hemp-derived CBD.

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