Welltodo Today: Namaste En Masse, Superdry In Activewear Push, The Vurger Co Launches Crowdfunding Campaign


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

SuperGroup opens standalone sportswear stores in athleisure push

SuperGroup is the latest retailer to make a big bet on the athleisure trend, today unveiling plans to open standalone stores to sell its sportswear. The owner of the Superdry brand was encouraged to expand sportswear, which has already won celebrity fans including reality star Kylie Jenner, by wholesale customers.

Namaste En Masse: Can Wellness Festivals Grow As Big As Coachella?

“The universe is calling and your right leg is going to answer,” an exuberant yoga instructor commands over the speakers at the Santa Monica pier. With military precision, 2,000 athleisure-clad women move their limbs in unison. I am at Wanderlust, an eight-year-old wellness festival that bills itself as an “all-out celebration of mindful living” and throws several multi-day gatherings around the world each year.

IFT17: Analysts Discuss Macro Trends in Ingredients – BevNET.com

During the Institute of Food Technologists (IFT) 2017 show this week, BevNET spoke with analysts from leading market research firms Mintel and Innova Food Insights about their observations on the macro-trends in this space that are helping shape the next wave of consumer food and beverage products.

Reebok’s president thinks taking a midday workout break is the most productive thing you can do

In this week’s Fit For Business, Well+Good’s co-founder and CEO Alexia Brue sits down with Matt O’Toole, president of activewear giant Reebok. For nearly six decades, Reebok has been continually making waves in the activewear world (two words: the Pump). That’s continued under the leadership of current president Matt O’Toole, whose tenure has been defined by bold decisions.

The Vurger Co crowdfunding a ‘revolution in fast food’

Plant-based burger pop-up The Vurger Co has launched a crowdfunding campaign to open its first permanent London restaurant. Founders Rachel Hugh and Neil Potts are hoping to raise £180,000 on Crowdcube following a series of successful pop-ups in the capital.

How the $31 Billion Athleisure Industry Influenced Music’s Newest Tour Merch for Good

Leggings, the elastic waist and spandex-centric pants. All were once relegated to the gym, yoga studio or spin class, but have stretched to encompass a whole new audience: concert goers. Bands and artists like Phantogram, Linkin Park, Zedd, Slayer, AC/DC and KISS have begun selling leggings at their shows and on their websites.


Comments are closed.