Welltodo Today: Nestle To Take On Oatly, Are Workouts Getting Shorter?, Hacking Aging

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

StretchLab Opens 100th Studio in the U.S.

Popular Assisted Stretching Concept Continues to Expand Business Despite COVID-19 Pandemic IRVINE, Calif. (April 28, 2021) – StretchLab, a leading assisted stretching franchise backed by Xponential Fitness, announced today it has officially opened its 100th studio in the U.S. in Colleyville, Texas.

Athlete-Driven Innovations Feed Investment Boom in Wellness Sector

Today’s guest column is by Brian Reilly, Isaiah Kacyvenski and Kirby Porter of Will Ventures, an early stage venture firm focused on identifying the next wave of sports-centric innovations. We’re living through unprecedented levels of innovation and capital concentration in the human performance sector. Consumers have become reliant on technology to manage their health across […]

Nestlé to take on Oatly with pea milk brand

Nestlé is taking on Oatly in Europe with the launch of pea milk brand Wunda, in a belated play by the world’s largest food company for a share of the growing $17bn plant-based dairy market.

Is the Hour-Long Workout Over?

“Hot Bod” is a weekly exploration of fitness culture and its adjacent oddities. “I can’t do 50-minute workouts anymore,” Helaine Knapp says over Zoom, lightly slapping a hand down on her table. I always like to hear Knapp’s perspective, because even though she founded a whole fitness studio, CityRow, she was never an instructor or trainer: She describes herself as fitness’s ideal consumer.

Longevity startup Gero AI has a mobile API for quantifying health changes

Sensor data from smartphones and wearables can meaningfully predict an individual’s ‘biological age’ and resilience to stress, according to Gero AI. The ‘longevity’ startup – which condenses its mission to the pithy goal of “hacking complex diseases and aging with Gero AI” – has developed an AI model to predict morbidity risk using ‘digital biomarkers’ […]

How 8 WOC are Handling Racism in Wellness | Well+Good

When you think of the “typical” wellness influencer talking about healthy living, what image comes to mind? Is she short, thick, and brown-skinned? Or slim, reed-like, and fair? If you pictured the former, well, you’re an outlier.

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