Welltodo Today: Netflix Is Fitness Industry’s Biggest Competitor, Nestle Goes After Meat Free Market, Sexual Wellness

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Six Senses Hotels to Build Its Own Brand Within IHG: Don’t Expect Spas Across Portfolio

The $4.2 trillion wellness market isn’t a strong suit of Intercontinental Hotels Group (IHG), but the chain’s acquisition of Six Senses Hotels Resorts Spas is just the treatment it needs to change that.

How These Companies Are Creatively Bridging The Gap Between Music And Fitness

When was the last time you worked out without any music? For me, it was about three months ago and I definitely learned my lesson to never leave my headphones behind ever again. I didn’t think it would affect me as much as it did, but I was lost without a beat.

SoulCycle CEO Melanie Whelan: “every set back can be overcome, you just have to change your lens on it” | Marie Claire

SoulCycle is launching in London next month, so we headed to NYC to find out what all the hype is about Even if you haven’t managed to take an indoor cycling class at SoulCycle stateside, chances are you’ve still heard about it.

Polly Rodriguez is Bringing Sexual Wellness Products Mainstream with Unbound

“My friend empathetically suggested that I buy some lubricant and maybe a vibrator…I found the only place that sold these products in my town, which was a seedy shop next to the highway…It left me feeling embarrassed and ashamed to be shopping for these products at all,” Polly Rodriguez, Unbound

Nestle’s new plant-based Awesome Burger wants in on the fake-meat market

Called the Awesome Burger, the new product was developed by Sweet Earth, a California-based brand that Nestlé acquired in 2017. “This is a great example of a small company being somewhat nimble and collaborating with a large company that has immense embedded knowledge in research and development, food processing, and procurement,” says Brian Swette, cofounder of Sweet Earth.

Millennials are spending less money on alcohol than previous generations. Now, brands are marketing their booze as ‘wellness’ drinks in a desperate bid to capture the market.

Millennials spend less money on alcohol than previous generations, according to a Nerdwallet analysis of a 2017 Bureau of Labor Statistics’ Consumer Expenditure Survey. In an attempt to win millennials over, some brands are marketing their alcohol as wellness drinks, from “wellness beers” meant for athletes to paleo-friendly and keto-friendly natural wines.

Physique 57 CEO: ‘Netflix is probably my biggest competitor’

It’s a fantastic time to be a fitness junkie. With studios like Rumble and Orangetheory rapidly expanding across the U.S. and in-home options galore with Peloton, which is prepping to go public this year, and upstarts like Mirror coming onto the scene, it’s hard to find an excuse not to work out.

How This Oregon Brand Went From A Small Business To A Global Powerhouse In Wellness

Michael Cammarata, CEO of Schmidt’s Naturals, a Portland-based brand, says that natural products have finally gone mainstream. “It’s not just for a small group of the population anymore.” Unilever took over the brand in late 2017, making Cammarata’s vision for a global plant-based deodorant a reality.

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