Welltodo Today: Nike’s Indoor Cycling Shoe, Gold’s Gym Headed For Bankruptcy?, Lululemon Expands


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Turn It Up with Nike’s First Indoor Cycling Shoe

May 01, 2020 – Designed specifically for indoor cycling and launching during a time when more workouts are performed inside, the Nike SuperRep Cycle is Nike’s first venture into indoor cycling footwear. The shoe brings stability and breathability on and off the bike.

UK veg box schemes double weekly sales amid Covid-19 – FoodBev Media

A new report from independent think tank the Food Foundation has found that UK veg box schemes are selling double the number of boxes weekly as a result of coronavirus. Data gathered by the organisation, and by the Banc CSA Network UK and Better Food Traders, revealed an 111% increase in weekly veg box sales between the end of February and mid-April 2020, across the 101 schemes surveyed.

Away Is Donating Proceeds From Its New Wellness-Inspired Minis to Coronavirus Relief

Luggage brand Away is launching a new wellness-oriented collection of its best-selling Minis that’s all about helping contribute to coronavirus relief. Travel is largely at a standstill right now due to the COVID-19 pandemic, so while you won’t be pulling out your favorite Away suitcase to pack up for a far-off getaway just yet, the new wellness-focused Minis are perfect to use at home right now.

Lululemon’s Sweatlife Picks Up Steam in Hong Kong

Lululemon Athletica continues to buck the trend. Last week, the athletic apparel and accessories maker opened a new store in Hong Kong, even as many retailers in North America and Europe remain closed over concerns about the – including Lululemon.

Gold’s Gym files for bankruptcy protection

Gym chain Gold’s has become the latest big name to file for bankruptcy protection as it struggles with the impact of coronavirus lockdowns. The company said the move would mean the permanent closure of 30 company-owned gyms. More than 700 gyms operate around the world under the Gold’s brand, most of which are franchises.

Kellogg delays Incogmeato product launch due to the pandemic

Kellogg is delaying the first wave of the launch of its new Incogmeato brand, CEO Steven Cahillane said in the company’s earnings call Thursday. “We’ve shifted investment out of the first half, given the current situation, and into the second half. And for now, we remain focused on supplying the market with food,” Cahillane said on the call.

Nike positions itself as a ‘woke’ apparel maker that champions progressive values. But the company’s history exposes a darker reality.

Nike has long positioned itself as a “woke” apparel company, a champion of progressive values that backed social-justice heroes like Colin Kaepernick. But the company’s history exposes a darker reality. To spur a new generation of long-distance running in the U.S., Nike hired marathon champion Alberto Salazar to run the so-called Oregon Project.

Plant-based burgers to compete with real meat prices

Beyond Meat is readying for its plant-based burgers to compete directly with real beef on price terms in the supermarket cabinet, as coronavirus disrupts the US supply chain and drives meat prices higher. “There is a significant surge in beef pricing that’s occurred,” said Ethan Brown, chief executive, adding that Beyond Meat would discount certain products in the second quarter to “make more inroads with the consumer”.


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