Welltodo Today: NYC Fitness Studios Fight Back, Tracking Mental Health, Pai Rebrands

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The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

New York Fitness Coalition, Boutique Fitness Alliance Sue New York City

After group fitness studios were left out of gym reopenings in New York City, the New York Fitness Coalition and the Boutique Fitness Alliance, which include more than 2,000 gyms and studios, sued the city of New York and Mayor Bill de Blasio.

Buy, Buy Baby: Vaultier7 Invests in Eco Diaper, Body-care Brand Joone

LONDON – Having put its money behind the honeybee-based hair-care brand Gisou earlier this year, Vaultier7 continues to bank on the body and wellness space. Its latest investment is in the French firm Joone, which specializes in eco-conscious baby and mother-care products ranging from diapers to derma-cosmetics.

New Wellness Wearables Track Mental Health | Stylus

From detecting mood swings to monitoring stress, Amazon Halo and Fitbit Sense are the latest tech launches helping to track wearers’ mental wellness. As we discuss in Beyond Burnout and CES 2020: Personal Electronics, brands are looking beyond traditional physical health metrics to help consumers understand and hack their mental health.

Why Lululemon is opening pop-ups for the holidays

Even though some shoppers are still hesitant to visit stores, not every retailer is shying away from opening new brick-and-mortar locations. Lululemon CEO Calvin McDonald said on Tuesday during the company’s second quarter earnings that it plans to open about 70 pop-up locations during the second half of this year.

Supermarkets stock up on plant-based ready meals thanks to rise in vegan eating

Vegan and vegetarian ready meals have gone from being a rare sight on supermarket shelves to a readily available option. Research from Eating Better, an alliance of 60 civil society groups, surveyed 2,404 ready meal products across all of the main UK supermarkets.

JAXJOX made an interactive fitness studio you can build over time

In 2019, JAXJOX debuted the Kettlebell Connect, a $349 smart kettlebell with adjustable weights, activity tracking, plus Peloton-like subscription classes. Later that year, the company released the $99 Foam Roller Connect, which has five vibration intensities and three massage zones.

Clean beauty brand Pai rebrands amid crowding in the market – Glossy

The rebrand focuses on two main aspects: packaging design and emphasizing third-party certification. The packaging was updated to not only be more sustainable, but to also better communicate what Pai is and its brand positioning, which dovetails with third-party certification as a way to provide credibility.

Impossible Foods Expands Plant-Based Sausages To Hong Kong Amid ‘Unprecedented Demand’

Impossible Foods announced its plant-based sausage product will be available in Hong Kong starting Thursday.What Happened: This is the first expansion for the “Impossible Sausage Made From Plants” outside of the United States, the Redwood City-based company said in a statement.Impossible Sausage

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