Welltodo Today: NYC’s Wildest Gym, Starbucks Launches Kombucha, Wellness Clubs Keep Pushing The Boundaries

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Starbucks Is Angling for the Wellness Crowd With a New Line of Kombucha

Starbucks is wading into the fermented-tea waters. The Seattle-based coffee giant has announced its own line of kombucha, offering six flavors under the Evolution Fresh label. The bottled beverages, available at grocery stores and markets, will initially launch in Boston, Chicago, Los Angeles, San Francisco, San Diego, Seattle, and New York City.

Op-Ed: How Building A Better Brand Might Just Change The World

Founder and CEO of NYC-based marketing agency Renegade, Drew Neisser explains how brands can take inspiration from two speakers at PSFK’s CX Conference who marshal the potential to improve the world as part of their brand strategy Tracking marketing trends and innovations has been a staple of PSFK since its inception.

Beyond Burger’s rollout into Tesco delayed indefinitely

The UK launch of the much-hyped Beyond Burger has been delayed until further notice as short supplies left the brand doubting its ability to meet demand. Beyond Meat’s ‘next generation’ of meat alternative burgers had been scheduled to roll out in 350 Tesco stores at the beginning of August.

Xponential Fitness adds sixth brand to portfolio – acquires boutique yoga chain

Xponential Fitness has acquired US-based boutique chain Yoga Six for an undisclosed sum – making it the sixth business in Xponential’s rapidly growing portfolio of fitness brands. Yoga Six currently operates 12 studios in five US cities – San Diego, Chicago, St. Louis, Milwaukee and Columbus.

Wellness-Obsessed Workaholics Get $375-a-Month Private Club

You know the type: the corner suite executive who manages to reply to every email within 15 minutes-whether it’s from their office, a SoulCycle studio, or through the hole of a massage table. This sort of wellness-obsessed workaholic is a relatively recent phenomenon-along with Juice Press, Barry’s Bootcamp, and Mndfl meditation studios, it’s a product of the past decade.

In a World Run Amok With Hot Workouts, One Concept Bets on Cold

When you have the enviable task of keeping up with the latest and greatest fitness trends, there are a lot of “wait, what?” moments. Everyone’s looking for a way to stand out from the rest of the sweaty crowd: In New York you can take classes that combine high-intensity cycling with karaoke, as well as something called the “X-treme Firefighters Workout.”

The Gurus Behind New York’s Wildest Gym Talk Startup Life, Fitness, And Sexy Unicorns

Built in the mazelike remains of an old mafia hangout on 39 th Street, Mark Fisher Fitness makes a solid case for being the most delightfully bonkers gym in existence. A mannequin adorned with a hot pink tutu and a giant unicorn mask poses by the front desk.

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