Welltodo Today: Online Wellness Grocers, Wellness as a Luxury Good, Building Credibility

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Mind, body and soul: the rise of the holistic wellness makeover

Deadlifts and six-packs alone are so 2018 – here’s how to find balance and boost your emotional and physical health

American gyms are quasi-religious cults that take over your entire life

Fitness fads have a strange way of insinuating their way into your life. At first, you ridicule them.

How To Build A Credible Wellness Brand In An Industry With Trust Issues

“We’re in the midst of a seismic shift in consciousness – the world needs wellness now more than ever before,” proclaims Sophie Scott, the founder, and Editor-in-Chief of BALANCE . “Thanks to the demands of modern life, stress, and anxiety is at an all-time high, costing the world nearly $1trillion a year in lost productivity.


The luxury lifestyle brand Equinox debuts Life – a short film that explores life beyond fitness – as it kick-starts its annual campaign to dovetail with a month renowned for personal growth and improvement.

Online Wellness Grocer Thrive Market Found Its Niche With Middle-Class Moms And Private Label

Online health and wellness grocer Thrive Market has grown through a membership model like Costco selling exclusively healthy alternatives like Whole Foods, but priced ~25-50% below traditional prices. It makes such goods, most especially private label, affordable to middle-class moms on a budget.

PSFK Spotlight From Facebook’s 2019 Trends Report: Wellness as a Luxury Good

Original insight from PSFK on the evolution of wellness into a luxury category, from Facebook IQ’s 2019 Topics & Trends Report As an aspiration and an experience, wellness is becoming an increasingly important part of people’s daily lives-one that they are willing to spend money on.