Welltodo Today: Outdoor Voices Raise $7m, MINDBODY Partner With Xero, Sophisticated Corporate Wellness

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Key news articles from around the world impacting the industry and influencing the business of wellness.

Can This Little Label Ever Play in Lululemon’s League? (Full Article: Bloomberg)

“The latest indie brand to attract investor attention is Outdoor Voices, which announced today that it’s raising $7 million in venture funding in a round led by General Catalyst. That brings its kitty up to $9.5 million, not a lot of money for a tech darling but a pretty big infusion for a budding fashion label.”

Raising the Bar on Corporate Wellness (Full Article: The Huffington Post)

“A growing number of companies, however – from hi-tech corporations like Yahoo and Intel, to healthcare corporations like Kaiser Permanente and Genentech – are taking a more holistic and sophisticated view of health. To this end, on-site meditation, tai chi, and yoga classes are popping up in companies across America, as are bike-to-work programs, gardening clubs, and even incentivized volunteer opportunities in local communities.”

MINDBODY Partners with Xero to Streamline Accounting for Wellness Businesses (Full Article: WDRB)

“MINDBODY, the leading provider of cloud-based business management software for the wellness services industry, has integrated with Xero, a leading provider of cloud accounting software for small businesses, allowing MINDBODY subscribers to sync their sales data with their accounting solution.”

Crackdown on Probiotic Health Claims Costs Billions for EU Yogurt Industry (Full Article: Nutritional Outlook)

“It’s no secret that the European Food Safety Authority has taken an unfavorable stance toward probiotic health claims in the last eight years, but soon-to-be published data from Euromonitor International is shedding new light on how much EFSA’s stance has actually cost the EU yogurt market.”

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