Welltodo Today: Outdoor Voices Takes Aim At Bandier, Organic Startup Raises $30m, What’s Plogging?

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

‘People should boycott everything about you’: Athleisure startup CEO rips into rival brand for allegedly copying its legging design

Bandier launched its new private-label collection, “We Over Me,” last week. Customers claim it is strikingly similar in appearance to leggings made by Outdoor Voices, a rival athleisure company. Outdoor Voices’ founder and CEO, Tyler Haney, called out Bandier in a story on Instagram.

Is ‘plogging’ the most 2018 fitness trend yet?

They brought us hygge, lagom and fika, but now a new Scandinavian trend is coming, and it couldn’t be more 2018. Hailing from Sweden, ‘plogging’ is a fitness craze that sees participants pick up plastic litter while jogging – adding a virtuous, environmentally driven element to the sport.

Genetic Insight Is The Future Of Health And Fitness, And Here’s Why

When I tell people I write about “health tech” or “fitness innovation”, the immediate response is usually: “oh, so wearables and stuff?” While to some extent that is true, I think it’s shame that smartwatches and activity trackers are constantly referred to as the leaders of an innovative and potentially life-changing sector.

Danone Manifesto Leads $30M Investment in Harmless Harvest – BevNET.com

Organic coconut beverage brand Harmless Harvest today announced it has raised $30 million in growth capital in an investment round led by Danone Manifesto Ventures, the venture arm of French multinational food and beverage corporation Danone.

“Wellness Communities” Are Filling Up Fast. Here’s What The Hype Is All About

Over the years, being “well” has become less about making it to your morning spin class or nailing your juice cleanse and more about chasing an authentic communion with your spirit, your body, and the world around you. An abstract goal at first glance, mbg’s You. We.

California Makes Marijuana a Wellness Industry

By the time recreational marijuana usage became legal in California, on New Year’s Day, the government’s official permission seemed, for many Californians, like a belated, nearly irrelevant formality. Twenty-two years of ready access to medical marijuana had made casual consumption-a pull off a vape pen on the walk to dinner, post-prandial pot chocolates circulating in the living room, a THC strip tucked under the tongue-no more remarkable than an aperitif.

A class on “happiness” is one college’s most popular course *ever*

Yale students aren’t just studying law, medicine, and other core college courses-as it turns out, some are looking for something a bit more meaningful. For example, after only a few days into the spring semester, 1,200 Yalies-AKA a quarter of the undergrads at the university-were signed up for a twice-a-week lecture with one main focus: teaching students to be happier.