Welltodo Today: Pay-Per-Exercise? Wellness In Silicon Valley, Fitness App Aaptiv Reaches $20 Million In Revenue


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Fitness App Aaptiv Reached $20 Million In Revenue In Two Years — And Just Raised Even More

If Ethan Agarwal gets his way, joggers will go for runs with virtual help that sounds straight out of a sci-fi movie. “Because we know about you, we know how fast you run,” says Agarwal, the CEO of Aaptiv, a fitness-tracking app.

This new men’s wellness startup wants to mail you everything you need to stop hair loss

Hims is a new startup focused on men’s wellness, founded by serial entrepreneur Andrew Dudum. It’s launching with men’s hair loss prevention medicines. It will expand to include other categories shortly after launch, like skincare and sexual wellness. A new e-commerce startup is aiming to soothe men’s biggest sources of anxiety.


Luxury health club operator Equinox has converted a historic bank building in London’s Mayfair into a gym, spa and member’s lounge, with the opening scheduled for next month. The ground floor, basement and mezzanine levels of 12 St James’s Street have been transformed by architects Woods Bagot and interior designer Joyce Wang to create “an intimate, science-fuelled environment that awes with beguiling spaces and exceptional details”.

How to practice mindfulness at work-without adding anything extra to your day

Taking a 15-minute walk on your lunch break or sneaking into an empty conference room for a short meditation would probably make your day a little less stressful. But when your emails are piling up and you have a deadline looming, the likelihood of that happening is about as probable as Whole Foods handing out free avocados.

Power of One: Brands Building From Focus on Single Ingredient – BevNET.com

Sometimes one ingredient is enough. Even as products boasting complex flavor profiles and unique formulations continue to enter the beverage market, a simple, pure ingredient experience – whether it’s 100 percent juice, unadulterated coconut water or even black coffee – has everlasting appeal for consumers.

What Wellness Looks Like In Silicon Valley

Tech’s relationship to wellness runs hot and cold. One minute our Fitbit is spurring us to sprint up a staircase; the next our iPhone is baiting our anxiety with insecurity-provoking social feeds. While tech products both enable and hinder wellness in our lives, the powerful companies behind them know that when it comes to attracting top-talent employees, supporting wellness is essential.

Gym-As-You-Go wants to let you pay per exercise

Wish you didn’t have to pay as much if you rarely went to the gym? Gym-As-You-Go wants to offer pricing based on usage rather than monthly subscriptions. The TechCrunch Disrupt Berlin Hackathon project uses NFC to let you check in at work-out machines.


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