Welltodo Today: Peloton Eyes Athleisure Opportunity, Planet Organic Expands, What Next For Boutique Fitness?


The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

How Peloton Could Beat Nike and Lululemon at Apparel

TO TRICK-OR-TREAT with her family this Halloween, Natalie Sanderson donned a fishtail braid, headset, shimmery chartreuse animal-print leggings and a tank top emblazoned with the word “Peloton,” the fitness brand. To any casual onlooker in her Portland, Ore., neighborhood, the 37-year-old resembled a particularly motivational mermaid.

Planet Organic to expand nationwide with home delivery service across UK

Grocery brand Planet Organic will expand its online business across the UK following a spike in demand during the coronavirus pandemic. The London retailer currently serves the capital through its 11 stores and has previously offered online shopping, but it has now invested to offer its full range to nationwide customers for the first time.

PureGym ‘burning £4m a week’ during lockdown, will continue to lobby for gyms to be classed as essential service

PureGym is burning £4m of cash a week through its UK business, due to the UK government’s decision to shut gyms in England as part of “Lockout 2” measures. Speaking on Sky News, PureGym CEO Humphrey Cobbold said he expects the figure to come down slightly, as easing measures are implemented.

Why ‘Mindful Holidays’ Are Being Called The Future Of Travel

Undoubtedly one of the wellness world’s favourite words, ‘mindfulness’ on its own is hardly a new concept. Often used in conjunction with ‘meditation’, mindfulness essentially means ‘awareness’, referring to the act of being fully present in any given moment, without being reactive or overwhelmed by what is going on around us.

Has the Boutique Fitness Boom Gone Bust?

Has the $40-a-pop boutique fitness class become a vestige of a time before the global coronavirus pandemic and the ensuing economic fallout? Pretty much, according to industry insiders and experts. While many gyms and fitness studios across the country have reopened after spring’s government-mandated lockdowns, many consumers are opting not to return.

Accor, FitnessDesignGroup partner to upgrade hotel fitness spaces

U.S. gym designers FitnessDesignGroup and Paris-based hospitality group Accor are collaborating on the future of fitness. Responding to the current environment and taking cues from boutique studios worldwide, the companies are working to develop a new hotel gym experience that “exudes energy, inclusiveness and enjoyment for wellness-minded business and leisure travelers alike.”

Sweaty Betty seeks new investor

British activewear brand Sweaty Betty is reportedly seeking new investment following strong sales during lockdown. The upmarket brand, which already counts American private equity firm L Catterton as an investor, has called in bankers at Goldman Sachs to seek private equity interest in a deal that could value the company at about 250 million pounds, The Times reports.


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