Welltodo Today: Peloton Files For IPO, Therapists Are Tapping Into Wellness, Plants For Pups

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Peloton wants IPO investors to believe it can kill the gym

“One more effort . . . find that beat!” shouts Cody Rigsby, a Peloton instructor, from the 22-inch screen of one of the company’s $2,245 exercise bikes. The seven-year-old exercise company is now also trying to work investors into a lather after filing for an initial public offering later this year on the Nasdaq that it hopes will raise at least $500m.

Demand for Lululemon yoga leggings and sports bra races ahead

Lululemon sells leggings for as much as £138 online Profits climbed to £1.8million in the year to January 31, 2019 Two new stores opened in Guildford and Manchester and one inside Selfridges Sales of expensive yoga leggings and sports bras soared at Lululemon, as profits boomed in the UK.

Cargill invests $75 million in Puris pea protein production – FoodBev Media

Cargill has invested $75 million to accelerate the development of Puris, a US pea protein producer and supplier to plant-based burger maker Beyond Meat. This follows the joint venture made between Cargill and Puris in January 2018. Puris has said that Cargill’s recent investment will double pea protein production at their existing facility in Dawson, Minnesota.

Pole Position: How the It-Fitness Trend Stripped Away Skeptics

In the dimly lit basement of Body & Pole, a sprawling three-level fitness studio in New York’s Chelsea neighborhood, Sam Doblick is addressing a room of pole-dancing hopefuls. Slim-hipped and barefoot, dressed in a summer-weight tank top and black briefs, the up-tempo instructor stretches his right arm up to grasp a floor-to-ceiling steel rod.

The brothers getting the UK to eat more plants with frozen meals

Imagine being Greek-Cypriot, living in the UK, the biggest importer of Cyprus’s deliciously salty halloumi cheese, and being vegan. Now times that by two, and you can imagine what it was like when brothers JP and Alex Petrides turned vegan almost overnight and decided to make it the basis of their new business venture.

Sweetgreen now has a healthy salad for your dog

Today, Sweetgreen has a new menu item: dog food. It’s a bag of dog treats that contains only two ingredients, sliced apple and sweet potato, which actually show up in Sweetgreen salads. Sweetgreen partnered with the direct-to-consumer pet startup Wild One to create this food, which is called Plants for Pups.

5 Brands Changing The Feminine Hygiene Industry

For so long, women have been taught to be ashamed of their periods and keep feminine wellness talk to a minimum. As a result, women often aren’t taking the steps they need to stay healthy. Luckily, the stigmas around talking about periods and feminine hygiene are finally breaking, and we have several feminine wellness brands to thank!

Now Therapists Have to Figure Out Astrology, Tarot and Psychedelics

Patients are confronting psychotherapists with a fresh pile of really useful challenges. Jonathan Kaplan, a clinical psychologist in New York, recently noticed that more and more of his clients are referring to Mercury being in retrograde. “I’m not familiar with cosmic cycles,” he said. (Instead, his specialty is cognitive behavioral therapy.

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