Welltodo Today: Peloton Focuses On Growth, Fitness Marketing, Could Brexit Damage Our Health?

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Peloton Placing Focus on Growth, Not Initial Public Offering

Lisa Klinger, Peloton’s chief financial officer, told Bloomberg TV that the timing for a potential IPO is “anybody’s guess.” | Lisa Klinger, Peloton’s chief financial officer, told Bloomberg TV that the timing for a potential IPO is “anybody’s guess.”

How Brexit could damage our health | Christopher Birt

Much of the EU debate is conducted at the level of insults and unsupported claims and assertions. But, if we care to look, there are many areas where it is not difficult to identify the effects of Brexit. Health and health services are one such area – and Brexit could be devastating.

Microsoft is shutting down Xbox Fitness

Xbox One owners are going to have to find another tool for working out in front of the TV: today Microsoft announced plans to shut down its Xbox Fitness service. Xbox Fitness launched more than two years ago, and since then has received a steady stream of updates, something Microsoft says is unsustainable moving forward.

Under Armour’s Quest to Dethrone Nike and Jump-Start Baltimore

From In March, Under Armour won a minor skirmish in the war for sportswear dominance when it became the first to sell a performance shoe with a 3D-printed midsole. The shoe, the UA Architech, sold out online in 19 minutes.

A Defined Approach to Fitness Marketing

An influx of new mobile and social data points allows today’s marketers to drill down into a deeper profile of their prospective buyers. And it’s a lot more cost effective to target a specific audience than it is to blast your message to everyone and then hope your ideal consumers hear it.

Seriously, Apple’s Tim Cook Is Taking On An Expanded Role At Nike Right Now?

Tim Cook losing focus at Apple?

The Gym Group: be cautious before stepping on the running machine

Questor says Hold The Gym Group is limbering up to release its latest trading update on Tuesday. Shares in the low-cost operator are 11p above the 195p float price set in November last year. Is now a good time for investors to snap up shares in the fitness chain, or should they exercise caution instead?

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