Welltodo Today: Peloton Heads To Australia, Casper’s Evolution, Sweaty Betty Sees Triple-Digit Growth

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

The great milk debate: Which milk should we be drinking?

t’s no secret that cow’s milk is increasingly out of fashion, with a rise in veganism, accessible alternative options, and serious questions over its environmental credentials. On top of this, there are ethical concerns when it comes to the treatment of some cattle during dairy farming.

Global Beauty Brand Garnier Receives Cruelty-Free Accreditation After Pulling Out Of Chinese Market

Garnier has officially received its cruelty-free accreditation after pulling out of the Chinese market. Cruelty Free International approved the haircare brand under its Leaping Bunny program. The incentive is a globally recognized gold standard for cruelty-free cosmetics, personal care, household and cleaning products.

Fitness platform Bande brings the interactivity of physical classes to digital

Since March 2020, fitness companies built on in-person classes have had to pivot to digital in the name of survival. But like beauty brands, which have grown tired of rote Zoom-only experiences, fitness offerings are evolving a year into pandemic living. New fitness technology platform Bande launched on Tuesday.

Peloton to Expand in Australia in Second Half of 2021

(Bloomberg) — Peloton Interactive Inc. said it will launch in Australia, entering the Asia Pacific region for the first time and expanding beyond existing U.S., Canada, Germany and U.K. markets. The stock rose about 1% in extended trading.The fitness technology company will begin by selling its regular Bike, pricier Bike+ and digital app in the second half of 2021.

How to scale an indie beauty brand

The force is with the indies. In recent years, the indie beauty boom has presented a challenge to the cosmetic conglomerates, with brands such as Glossier, Huda Beauty and It Cosmetics racking up valuations of over $1 billion. That’s why beauty giants such as L’Oréal and Coty have been on shopping sprees, while Estée Lauder has acquired eight brands since 2014.

Casper’s Emilie Arel on how its branding and product line has evolved

Emilie Arel joined mattress brand Casper for a personal reason. “I have two little kids – they both slept on a Casper before I worked at Casper,” she said. “The way I realized how great a Casper was, I would fall asleep on their bed every night.”

Sweaty Betty’s CEO reveals how the UK-based athleisure brand increased revenue by 60% in 2020 – while seeing triple-digit growth in its fast-growing US market

UK-based Sweaty Betty’s international markets are growing quickly, especially the US. It has found particular success in e-commerce and retail partnerships with brands like Nordstrom. By the end of 2020, Sweaty Betty’s total revenue reached $175 million, up a whopping 60% from 2019. Visit the Business section of Insider for more stories.