Welltodo Today: Peloton’s latest Moves, Tim Cook Pivots to Fitness, Bobbi Brown’s Clean Skin Care


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

How Trainers Are Banking on the Future of Digital Fitness | Well+Good

Michael Hornig, a New York City fitness instructor, is used to waking up early. Before the pandemic, his alarm would blast at 4 a.m., a cruel yet familiar wake-up time. By 5:30 a.m., he’d be teaching his first class in Manhattan, about an hour-long commute from his home.

Tim Cook Pivots to Fitness

Why Apple’s CEO wants to make health and wellness the company’s greatest legacy Moments aftera red-tailed hawk lands on an oak tree outside the Steve Jobs Theater, Tim Cook walks up with a smile.

Bobbi Brown Adds Clean Skin Care to Her Buzzy New Makeup Brand

A few months ago, as Bobbi Brown beamed onto my Zoom screen from her home in Sag Harbor, New York, we exchanged pleasantries and marveled at the absurdity of the moment: To get the best lighting and camera angle for our call, we were both sitting on the floor in our respective homes-she in black-rimmed glasses of her own design and layers of black performance wear from Outdoor Voices and the French brand Base Range; me, in an outfit not fit for description here.

Packaging, the beauty industry’s new arms race

The most common critique of luxury beauty is that we’re just “paying for the packaging”. The cream or lotion inside, so we’ve been told, is but a sliver of the total cost, and the inflated markup is thanks to the sophisticated pumps, nozzles and spatulas that dispense the product.

This cream cheese doesn’t have any milk-just lots of ‘Fusarium strain flavolapis’

The plant-based protein market has two new contenders with the launch of the first products from food-tech startup Nature’s Fynd: dairy-free cream cheese and meatless breakfast patties, both made from a fungi protein with roots in Yellowstone National Park’s volcanic springs.

Facebook May Launch Smartwatch To Beat Apple Watch, Report Claims

A new report claims that Facebook is planning to release its own wearable next year – a smartwatch to take on Apple Watch that will offer fitness features and messaging using Facebook’s services.

How to do wellness culture right in 2021

‘Wellness’ as a term and movement has become imbued with misconceptions, mistruths, and stereotypes. But railing against the celery juicing detox disasters and seizing the narrative from the rich, white, and thin is an emerging cohort of fitness experts, teachers, and influencers that call for diversity and dynamism.

Peloton’s Recent Moves Foreshadow Big Increases In Global Supply Chain Costs

Peloton Interactive’s recent earnings call told us a lot about increasing costs in global supply chains. It has ben one of the big winners during the Covid-19 pandemic, with connected fitness subscription workouts growing over 300% to 98.1 million in their most recent quarter.

Freshly has Georgia on its mind as it expands with a giant Southeast facility

It’s been a busy year for Georgia. After its doubleheader Senate runoffs last month determined the country’s balance of power, the Peach State is now being freshly graced by, well, Freshly. The meal delivery service is opening a new, giant (134,000-square-foot) facility in Austell, Georgia, which is set to be operational mid-month.


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