Welltodo Today: Peloton’s Sexist Ad Sparks Backlash, Pukka Launches A Pop-Up Cafe, Fighting Food Waste

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Why Peloton Stock Dropped More Than 10% After ‘Sexist’ Ad Backlash

A woman walks downstairs on Christmas morning hand in hand with with her daughter, covering her eyes because her partner is surprising her. She seems shocked but excited to see that he got her a Peloton bike and she starts filming her experience, starting with her first virtual class.

Lululemon could reach Nike-like profits, Cowen analysts say

Analysts with Cowen & Co see a path for Lululemon Athletica to someday reach a $40 billion market cap, generate a Nike-esque $1 billion in cash flow a year and reach a return-on-investment rate of 44%, which would stand as the highest in softlines retail, according to an emailed report .

More People Are Working Out While Traveling Than Ever – and This Is the Easiest Way to Join the Trend in 2020

Fitness mobile app ClassPass released its 2019 trends showing that megareformer pilates was the most popular workout of the year and that integrating wellness into the workplace – and while traveling for business – is on a continued rise in 2020.

Unilever-owned Pukka launches biggest campaign to date and pop-up cafe

Pukka, the herbal tea and supplements brand owned by Unilever, is launching its biggest campaign to date in an effort to grab consumer attention and show the value it puts on plants. The campaign includes a 60-second film cinema, executions in outdoor and social media, and a pop-up cafe in London.

PepsiCo buys PopCorners maker BFY Brands

PepsiCo will buy PopCorners maker BFY Brands, the company announced Monday. Terms of the deal were not disclosed. After the transaction closes, the snacks, which include the well known popcorn crisps, Flourish Veggie Crisps and Flex Protein Crisps, will be under the umbrella of Frito-Lay North America.

New York’s 40 Bleecker Is First Condominium To Offer IV Therapy

Jet lag and New Year’s Day hangovers won’t be a problem for residents at 40 Bleecker in New York. When it opens in a few months, the Ryan Korban-designed condominium will launch a wellness amenity that’s off the hook-actually it’s on a hook.

These simple packets fight food waste by miraculously keeping fruit from going bad

This tiny sachet the size of a sugar packet can be placed in a crate of fruit and it makes the produce last roughly three times longer than usual. The technology, from a startup called Hazel Technologies, was created as a simple way to tackle one piece of the world’s problem with food waste.

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