Welltodo Today: PepsiCo Eyes Functional Beverage Brands, The Men’s Wellness Opportunity, Beyond Meat Expands

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

The $70 billion quest for a good night’s sleep

I’m pinned down to my bed, like a fish caught in a net. I’m trapped under a cozy, chunky knit blanket made by Bearaby, a six-month old startup. The blanket looks light and fluffy, but do not be deceived: It weighs 20 pounds.

Vegan Unicorn Beyond Meat Enters Dutch Supermarkets With Its Plant-Based Burger

The Beyond Burger, the plant-based patty produced by Los Angeles-based company Beyond Meat, is now available in over 700 stores across the Netherlands. The main ingredient of the burger, which promises to mimic the flavor and texture of real meat, is a protein isolate coming from peas while beet juice is supposed to make it “bleeding” .

Fabletics, the activewear brand from Kate Hudson, launches NYC pop-up shop

Fabletics, the digital-first activewear brand founded by Kate Hudson, Adam Goldenberg and Don Ressler, has recently opened up a physical store in Soho as part of its 2019 expansion plans. The company has plans to open up 12 new permanent retail stores over the course of this year alongside the Soho…

This design-centric fitness platform is Jane Fonda meets Tron

A search of exercise apps in the iTunes store gets thousands of results-be it HIIT, running, dance, or more niche categories like prenatal fitness, belly dancing, or “office yoga.” Tech has made working out a more personalized and convenient experience, giving users the boutique fitness studio experience from their living rooms. The rapidly growing market grew 330% between 2014 and 2017, and is expected to reach $27 billion by 2022.

PepsiCo Ventures Group eyes functional beverage brands – FoodBev Media

PepsiCo is looking to partner with emerging brands that offer functional benefits to consumers, according to the managing director of the company’s Ventures Group, Daniel Grubbs. Speaking at the Food & Beverage Innovation Forum in Hangzhou, China, last week, Grubbs highlighted the usefulness of products that deliver health benefits, such as immunity or digestive wellness.

Tapping the Men’s Wellness Opportunity

NEW YORK, United States – District Vision’s audio series for runners isn’t like most other sports podcasts. Each episode breaks down the fundamentals of meditation, walking athletes through the principles of Buddhist Vipassana and yoga. Co-founder Max Vallot narrates in a soothing, German-accented voice.

A Day Well Spent With… Nicola Elliott, founder of Neom Organics

After spending seven hectic years working 60 hour weeks as an editor for Glamour magazine, Nicola Elliott noticed her wellbeing, and that of her close friends, was being affected by the stress and demands of a modern day busy life. This realisation kick started Elliott’s wellbeing journey.

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