Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.
It can seem like every buzzy wellness café or boutique fitness studio is in one of two places-New York City or Los Angeles. You might even assume that these cities are among the five most regularly exercising metropolises in America but-spoiler alert-they’re not.
LONDON, United Kingdom – “You don’t stand in front of a mirror before a run and wonder what the road will think of your outfit. It would not be easier to run if you dressed sexier. The road doesn’t notice if you’re not wearing lipstick.
The Chinese arm of global fried chicken chain KFC has launched a new rum and raspberry flavoured non-alcoholic cocktail called Mojito Girl, aimed at Chinese Generation Z consumers. To promote the launch, it created an ad campaign with global ad agency McCann Worldgroup focusing on the idea that fun can be had without drinking alcohol.
It was 2010 and the newspaper I worked for in Sydney commissioned me to interview yoga entrepreneur Bikram Choudhury. He was in town to open the first of a chain of hot yoga studios. Choudhury’s brand of yoga – which he had trademarked and franchised – involved 26 poses in a humid, heated room with mirrors and carpets.
Mel Pickup, chief executive of Warrington and Halton Hospitals NHS Foundation Trust, said she hoped the ambitious proposals could be realised within five years. “It could be about having a facial in the spa, or going to a Zumba class alongside MRI scans and hip replacements,” she said.
British low-cost airline Monarch is trialling a new in-flight menu designed to boost the immune system, calm nerves and has the potential to reduce the effects of jet lag. Designed by Oxford University’s Professor Charles Spence, the menu will be served on flights between Luton and Naples, Gibraltar and Malaga.
Taste Radio Ep. 74: How Matt Thomas Built One of The Fastest Growing Kombucha Brands in the U.S. – BevNET.com
In a conversation with BevNET assistant editor Marty Caballero, Thomas discussed the origins of Townshend’s, a premium tea retailer based in Portland, Ore., and its development of Brew Dr., which has become one of the fastest-growing brands in the breakout kombucha category. This week’s episode of Taste Radio is presented by Virun.
In a boost to its health initiatives, PepsiCo recently announced new targets to reduce calories and sugar in its beverages, and salt and fat in its snacks, by 2025. As it adapts to changing consumer preferences, PepsiCo believes that healthier products will be key for long-term growth, and the company is looking at several ways to make its portfolio of products healthier.