Welltodo Today: Planet Fitness’ Marketing Strategy, Oprah’s Healthy Food Line,Does DNA Fitness Work?


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Why we fell for clean eating

In the spring of 2014, Jordan Younger noticed that her hair was falling out in clumps. “Not cool” was her reaction. At the time, Younger, 23, believed herself to be eating the healthiest of all possible diets. She was a “gluten-free, sugar-free, oil-free, grain-free, legume-free, plant-based raw vegan”.

Planet Fitness CEO says 10-million-member franchise runs on being a ‘marketing machine’

After shares of Planet Fitness neared record highs following the gym franchise’s second-quarter earnings report, CEO Chris Rondeau shared the factors contributing to his company’s growth. “If you think about our business model and our marketing, it’s a marketing machine,” Rondeau told ” Mad Money” host Jim Cramer on Thursday.

Reebok’s President Wants There To Be An Academy Award For . . . Fitness?

There is a long, storied tradition in Hollywood of actors starving themselves, and/or getting into insanely good shape for a role. Remember the dramatic buffness of Demi Moore in G.I. Jane, Robert DeNiro in Cape Fear, or Chris Pratt for Guardians of the Galaxy? But does that type of physical commitment deserve an Academy Award?

Can DNA Testing Really Help You Maximise Your Fitness Levels?

The aim is to provide people with information about themselves so they can make informed decisions on their health and fitness, says Kate Blanchard, cofounder of US-based biomedical research company Orig3n, which produces DNA kits for everything from nutrition to your skin.

Oprah Winfrey Is Coming to Your Local Super Market This Fall

Starting this fall, you’ll be able to find Oprah Winfrey in aisles at your local supermarket. In a partnership with Kraft, Winfrey is revealing a line of health-conscious refrigerated food, called O, That’s Good! By the end of September, grocery store-goers will be able to purchase four different soups and sides, the first products to come out of the new venture, according to CNN.

Dream team alert: You can now get your APLs at Lululemon

Avocado and toast. Coffee and cannabis. Jay Z and Beyoncé (and SoulCycle). And now, APLs and Wunder Unders? You may already be pairing the super-stylish sporty set’s preferred sneaker of the moment with the timeless high-waisted leggings, but starting today, you can get them both in a one-stop shopping trip.


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