Welltodo Today: Plant-Based Product Claims Still Rising, Fitness App Keep Raises $126M, Personalisation Is The Future


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

PayAsUGym signs strategic partnership with customer data platform InfoSum

Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum. According to PayAsUGym, the move will enable clubs listed within its service to gain greater insight into the incrementality of customers generated through the platform, assess conversion to membership directly and understand attrition.

Adidas’ vision for the future: Personalization, fast

Adidas sees a future where motion capture tech, data analysis software, and 3D printing come together in the store to create a pair of kicks tailored to your exact needs. One foot slightly smaller than the other? No problem. You overpronate? Don’t worry about it. Technology will provide the perfect shoe.

Confessions of a Chronic Wellness Voyeur

Last night my dinner was a single strip of leftover chicken katsu, consumed cold, while I stood in the glow of the open fridge. And for dessert: a bowl of fuchsia fruit-flavored cereal called Cheetah Chomps, which I ate in bed. I have the health habits of a can’t-be-bothered college kid, but my Instagram feed tells a different story.

SoulCycle comms head Gabby Etrog Cohen exits after eight years at fitness brand

NEW YORK: Gabby Etrog Cohen, who led comms at SoulCycle as SVP of PR and brand strategy, has exited the fitness brand. Etrog Cohen, who joined SoulCycle eight years ago as its fifth corporate employee, left on May 1.

Plant-based product claims rise by 62% between 2013 and 2017 – FoodBev Media

The number of new food and beverage products featuring plant-based claims increased by 62% CAGR globally between 2013 and 2017, according to Innova Market Insights. Growing consumer interest in health, sustainability and ethics is driving plant-derived ingredients and products into high popularity with growth occurring in areas such as plant proteins, active botanicals, sweeteners, herbs and seasonings, and colouring foodstuffs.

How Rosewood London Is Setting The New Standard In Wellness

The British capital is an impressive backdrop to Rosewood London’s new fitness programme. The package incorporates sessions in the hotel’s state-of-the-art gym, a carefully designed menu, a Maison Caulières treatment, as well as a guided run led by Harry Jameson, one of the UK’s top trainers.

Modern Baker secures £100k for R&D into healthier bread

The £100k from Innovate UK means the startup has received more than £1m of government funding in the past 18 months

Social fitness app Keep raises $126 million in series D funding · TechNode

Can you recall the last time you made up your mind about exercising and then gave up the next day? Despite the ongoing struggle to keep their exercising routine, more and more Chinese people want to keep fit, at least that’s what some tech companies and investment firms that backed them believe.


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