Welltodo Today: Retailers Back Clean Beauty, No IPO For Strava, NHS Giving Away Fitness Trackers?

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Why we’re all going semi-sober and embracing a wellness trend called ‘healthy hedonism’

Healthy hedonism – it’s the new ‘squeaky clean’ way to let loose. Forget the riotous activities of the generations before us, because unless that Bloody Mary’s got a celery stem in it, you can forget it. According to numerous polls and research carried out globally, sales of booze are down among millennials, with Generation Z plummeting those figures even further.

Biena Snacks secures $8 million in financing amid strong growth – FoodBev Media

Plant-based snacking brand Biena Snacks has secured $8 million in Series B financing led by MAW Investments. The group was created by the team behind consumer favourite brands such as Snyder’s Pretzels, Kettle Chips and Late July Organic Snacks. The funding will support continued acceleration of the Biena brand, the company has revealed.

These Husband + Wife Designed Wellness Wearables Help You Sleep And Keep You Calm

Founded in 2003 by husband and wife team Rina and Will Stein, Philip Stein watches, bracelets, and wellness wearables were created to offer users a luxurious and iconic looking product while enhancing wellbeing, improving sleep, and reducing stress. The company was the first to introduce frequency-based technology incorporated into luxury timepieces.

Virtual Reality – A Turning Point For The Spa And Wellness Industries

Technology can be considered a disruptor to a healthy, balanced life – but new technologies like virtual reality are actually being used to enrich the spa and wellness industries and add an extra dimension to wellbeing. Esqapes Immersive Relaxation is a virtual reality experience that replicates a day spa – without the massage tables – and transports you to another world without leaving LA.

Do the Climbing Brands Oversleep the Indoor Boom?

Climbing has become a city sport. But especially in the interaction of climbing brands with the increasingly popular climbing gyms, both sides still have some catching up to do. Because the boom in indoor climbing is a chance for the entire industry, findsWe can climb in the city, that’s unique,” explains the person in charge of Arkose.

Strava’s New CFO Seeks Growth and Profitability for Fitness-Tracking Firm

At a time when so many Silicon Valley technology companies are burning cash as they jackrabbit toward the public markets, Strava Inc. is trying something different: slow and steady growth. Christine Park, who last month was appointed finance chief of the San Francisco-based fitness-tracking firm, wants to help the 10-year-old company strike a healthy balance between growth and profitability, and a public offering isn’t a priority at the moment.

Vitamins for your dog are a huge business

This story is part of a group of stories called They’re frustratingly unaware of it, but my two dogs, Jerry and Juno, enjoy nice things. I don’t lavish them in bespoke raw pet food or designer dog clothes, but Juno, a deranged hell-goblin who just turned one year old, often gets a stick of dried Himalayan yak cheese (usually $8 a pop) to keep her occupied inside her crate.

Thousands of NHS patients to get free fitness trackers

Thousands of people at risk of Type 2 diabetes will be given digital support – including free fitness trackers – to prevent them from developing the condition. The initiative forms part of the NHS Long Term Plan and follows a successful pilot scheme, which showed that engaging people digitally significantly boosted the number of people taking up the NHS’ flagship Diabetes Prevention Programme (DPP).

‘The evolution continues’: Target is expanding its clean beauty offering – Glossy

The clean beauty game continues to heat up. Shortly after Sephora announced it was upping its clean standards in July to include 50 free-from ingredients versus 13, Target revealed more details around its clean program this week.

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