Welltodo Today: Sainsbury’s Targets Flexitarian Consumers, Orangetheory’s Billion Dollar Business, Transformational Travel


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Your next job interview may include a serious sweat sesh-here’s why

Imagine you get the call to schedule an interview for the job of your dreams. But, when you get to the office to meet your potential employer ( dressed to professionally impress, no doubt), things take an unexpected turn for the…active.

Sainsbury’s targets flexitarian consumers with new product line – FoodBev Media

Responding to the growth of flexitarian diets, British supermarket Sainsbury’s has unveiled a new plant-based range launching in 2018. The seven-strong line consists of: sweet and smokey BBQ pulled jackfruit, Cumberland Shroomdogs vegetable sausages, caramelised onion Shroomdogs vegetable sausages, mushroom mince, Cauli burgers, roasted cauliflower steaks, and vegetable burgers.

Hyperlocal Targeting and AI Have Made Orangetheory Fitness a Nearly $1 Billion Business

By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville, Tenn.-based The Tombras Group over the past three years, building its membership with a hypertargeted approach-strategic programmatic, social and mobile media buys-for people within a certain distance of its studios.

Fitness Savvy Launch the UK’s First Fitness Price Comparison Website

Price Comparison and Supplement Industry Infographic This is the first website of its kind – something that we firmly believe will make Fitness Savvy a household name in 2018 BANBURY, England (PRWEB UK) 2 January 2018 In the UK, consumers spend over £400 million per year on supplements, and nearly as much on fitness equipment…

10 emerging trends that should inform your brand strategy in 2018

By – Pain becoming a currency, consumers exploring their dark sides, photorealistic virtual worlds – these are the emerging trends brands must capitalise on over the next 12 months. The world will look very different in a year’s time.

Virgin Active to focus on nutrition and mental wellbeing of members

Virgin Active has begun the next stage of its 360-degree wellness concept by focusing on nutrition and the mental wellbeing of its members. The first part of its Body Movement initiative, launched last year, was to introduce a suite of dedicated treatment rooms and studios providing physiotherapy, sports massage and reformer pilates.

Transformational travel: wellness retreats to change your life in 2018

It’s inevitable: the dawn of a new year means people everywhere are making fresh commitments to finally get back into shape or to improve their health. Challenging though it can be, the process is made significantly easier when expert guidance is readily available and your exertions are undertaken in the most beautiful of surroundings.


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